TurboTax Starts the New Decade by Empowering Latino Tax Filers Through Integrated Marketing Campaign
SAN DIEGO--(BUSINESS WIRE)--Jan 23, 2020--
TurboTax®, the nation’s leading online tax preparation service from Intuit Inc. (Nasdaq: INTU), today announced the launch of its Latino integrated marketing campaign for tax year 2019. Seeking to empower and educate Latinos nationwide through outreach efforts engaging the community, key industry partners and influencers the campaign includes brand advertising, digital and social media, public relations and content partnerships.
“The U.S. Latino community continues to be a major driver in the economic growth of our nation,” said Mary-Ann Somers, Senior Vice President of Marketing from Intuit’s Consumer Group. “As the community increasingly turns to TurboTax as the go-to tax preparation service to file their taxes, we want to make sure they get access to bilingual support they need so they feel confident they are getting every dollar and tax deduction they deserve.”
With TurboTax Live, Latinos can connect live to bilingual credentialed CPAs, Enrolled Agents, and Tax Attorneys, who can answer their questions in English or Spanish via one-way video. They can get a final review from a tax expert before they file their taxes—and even get their return reviewed line-by-line, signed by a CPA and filed for them for total confidence. The best part is that tax filers can access TurboTax Live experts on-demand from the comfort of their own home for ultimate convenience with personalized advice for their unique tax situation.
TurboTax also understands the need for in-language content that tackles culturally relevant topics such as tax deductions for multigenerational households and people that financially support their family who lives abroad. That’s why the brand continues to build its commitment to the Latino community by expanding its Spanish language content library through blog content and self-help frequently asked questions (FAQ’s).
TurboTax 2020 Marketing Integrated Campaign:
TurboTax welcomed the new year with “ All People Are Tax People.” The integrated brand campaign highlights the amazing things, both big and small, that people accomplish each and every day, which serves as proof that with the right tools and encouragement, they can do their own taxes. Created by Wieden+Kennedy, the campaign includes Spanish-language spots “ New Things ” and “ Advice,” which highlight bilingual tax experts who can answer tax questions, give tax advice or review returns line by line before filing, so customers can be confident their taxes are done right and getting their maximum refund. In addition to airing Spanish television spots on Univision, Telemundo, Azteca America, among others, TurboTax’s 2020 campaign will be complemented through the following:
These efforts are being executed in partnership with Hispanic public relations agency, Havas FORMULATIN.
Consumers are invited to join the conversation on social media using the hashtag
#TurboTaxGivesYouMás or by participating in one of two Twitter chats taking place tax season, which runs through April 15th, 2020.
Intuit’s mission is to Power Prosperity Around the World. Our global products and platforms, including TurboTax®, QuickBooks®, Mint® and Turbo®, are designed to empower consumers, self-employed and small businesses to improve their financial lives, finding them more money with the least amount of work, while giving them complete confidence in their actions and decisions. Our innovative ecosystem of financial management solutions serves 50 million customers worldwide, unleashing the power of many for the prosperity of one. Please visit us for the latest news and in-depth information about Intuit and its brands and find us on social.
View source version on businesswire.com:https://www.businesswire.com/news/home/20200123005439/en/
CONTACT: Alejandra Molinari
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: PROFESSIONAL SERVICES MARKETING COMMUNICATIONS CONSUMER FINANCE HISPANIC ACCOUNTING
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PUB: 01/23/2020 08:43 AM/DISC: 01/23/2020 08:43 AM