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Press release content from Business Wire. The AP news staff was not involved in its creation.

How Can Marketing Mix Strategy Help Retail Players to Improve Sales Margin? | Quantzig’s Latest Success Story Offers In-Depth Insights

October 11, 2019 GMT

LONDON--(BUSINESS WIRE)--Oct 11, 2019--

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest marketing mix strategy engagement for a retail firm. This success story analyzes the factors that enabled the client to improve sales margin by 10%.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191011005390/en/

In a highly competitive retail market space there are many factors that affect sales revenue. A marketing mix strategy helps to examine the major factors which are responsible for explaining the sales variation in a given period by categorizing them into- base factors, macroeconomic factors, and promotions.

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The Business Challenge

The client, a leading retail industry firm based out of the United States, wanted to plan and adjust their marketing budgets, as well as other tasks such as pricing and distribution strategies. Also, the client to measure the impact of their marketing investments on sales and optimize marketing spend. The client faced challenges that spanned three core areas including:

Marketing mix modeling acts as a decision-making tool that retail industry players can leverage to figure out an optimal spend allocation strategy,”says an analytics expert from Quantzig.

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The Solution Offered & Value Delivered

The retail industry firm collaborated with Quantzig to leverage its expertise in offering marketing mix modeling solutions to evaluate the impact of their marketing strategies and develop ROI simulators for scenario analysis and planning. Quantzig’s marketing mix strategy engagement empowered the retail industry client to:

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Quantzig’s marketing mix strategy engagement offered predictive insights on:

Quantzig’s marketing mix modeling solutions can help you identify the right marketing mix to meet to ever-growing needs of the customers. Learn more.

Recent Success Stories:

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

View source version on businesswire.com:https://www.businesswire.com/news/home/20191011005390/en/

CONTACT: Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455




SOURCE: Quantzig

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