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NI Expands Ability to Serve Australia and New Zealand Markets With Braemac

January 16, 2020 GMT

SYDNEY--(BUSINESS WIRE)--Jan 15, 2020--

NI (Nasdaq: NATI), the provider of a software-defined platform that helps accelerate the development and performance of automated test and automated measurement systems, today announced that Braemac is currently the primary authorized distributor of NI products in Australia and New Zealand.

Braemac, an NI Authorized Distributor, will broaden its scope to serve all current NI customers in this region, a move that is expected to help NI fortify and further its business in Australia and New Zealand while helping customers ensure their long-term success.

“Braemac is a leading distribution partner in technology solutions across Asia-Pacific. Collaborating with NI to distribute their products is an exciting addition to the Braemac portfolio, as it complements our engineering pedigree to provide value-added services to our strong customer base,” said Kristen Pimpini, CEO at Braemac. “We believe that continuing to deliver an effortless customer experience will help NI further fuel its investment and growth in this region.”

“NI partners play a key role in our ecosystem and are critical to our strategy. As NI expands its offerings to adapt to changing customer requirements, Braemac’s strong and established reputation in Australia and New Zealand will help us increase our presence and drive regional growth goals,” said Joseph Soo, vice president of APAC sales at NI. “We will collaborate closely with Braemac to provide an enhanced experience and help our customers achieve long-term success.”

NI is committed to developing high-performance automated test and automated measurement systems to help customers solve their current and future engineering challenges. NI’s open, software-defined platform uses modular hardware and an expansive ecosystem to help customers turn powerful possibilities into real solutions.

For more information, please contact alliance@ni.com.

About Braemac

Braemac is a value-added distributor of electronics components and equipment in Australia and New Zealand. With 21 offices worldwide, comprehensive product card, engineering capabilities and a strong partner eco-system, we aim to understand our customer’s needs and provide value-added services to achieve great outcomes.

About NI

NI (ni.com) develops high-performance automated test and automated measurement systems to help you solve your engineering challenges now and into the future. Our open, software-defined platform uses modular hardware and an expansive ecosystem to help you turn powerful possibilities into real solutions.

NI and ni.com are trademarks of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200115005900/en/

CONTACT: Amy Cearley

pr@ni.com

KEYWORD: AUSTRALIA/OCEANIA NEW ZEALAND AUSTRALIA

INDUSTRY KEYWORD: ENGINEERING DATA MANAGEMENT TECHNOLOGY MANUFACTURING SOFTWARE HARDWARE

SOURCE: NI

Copyright Business Wire 2020.

PUB: 01/15/2020 07:00 PM/DISC: 01/15/2020 07:01 PM

http://www.businesswire.com/news/home/20200115005900/en