Elmhurst® 1925 Partners With Chillhouse on a Café Takeover
ELMA, N.Y.--(BUSINESS WIRE)--Jan 9, 2020--
Elmhurst ® 1925, maker of simple, nutritious and incredibly delicious plant-based milks, has partnered with Chillhouse, a popular New York-based destination for modern self-care, at its flagship location in SoHo to offer guests a series of better-for-you beverages and wellness experiences. Through February 2, the Elmhurst x Chillhouse café will offer specialty drinks crafted with Elmhurst’s plant-based milks as well as custom manicures, milky pedicures, and special Thursday happy hours to Chillhouse guests. Additional details include:
Chillhouse will also offer only Milked Almonds Barista Edition, Milked Oats Barista Edition and Hemp Barista Edition as dairy alternatives for coffee and tea. Additionally, all flavors of Elmhurst’s Single Serve Milked Oats – Original, Chocolate, Vanilla and Blueberry – will be available in Chillhouse’s grab-and-go coolers for purchase.
“As we enter the New Year and continue to see more interest in the plant-based revolution, we want to find places to connect and engage with our customers directly,” said Peter Truby, chief marketing officer at Elmhurst 1925. “Chillhouse’s commitment to wellness, self-care and sustainability made them the perfect fit and we’re thrilled to team up to bring their guests an experience that we’re confident they will love.”
Elmhurst’s plant-based milks can be purchased at natural and traditional grocers nationwide, including Whole Foods Market, Sprouts, Wegmans, Bristol Farms, Gelson’s, Publix, Fairway Market, Shaws and more, plus online at Elmhurst1925.com and Amazon.com.
About Elmhurst 1925
Elmhurst 1925 makes simple, nutritious and incredibly delicious plant-based nut and grain milks. Elmhurst was founded in 2017, but the company’s roots date back to 1925. Originally Elmhurst Dairy, the multigenerational, family-run organization operated for almost a century under Max Schwartz and son Henry. After a meeting with plant nutrition pioneer Dr. Cheryl Mitchell, Henry made a progressive pivot and decided to close his famous dairy plant and found Elmhurst Milked. All Elmhurst plant milks are created through a unique HydroRelease™ method, which uses water to harness the full nutritional content of raw nuts, grains and seeds. Nutrients are separated and recombined naturally to form a smooth, creamy beverage without the use of added gums or stabilizers. All Elmhurst varieties have six ingredients or less, no added gums or emulsifiers, and up to four times as many nuts as other leading brands. To learn more about Elmhurst, please visit www.elmhurst1925.com, or find us Facebook and Instagram.
Chillhouse is a wellness brand creating destinations for modern self-care. The first Chillhouse opened its first cafe-meets-spa concept in Manhattan’s Lower East Side in 2017 and expanded the brand to its flagship location in SoHo in 2019. Founded by Cyndi Ramirez-Fulton, Chillhouse was born out of necessity, offering a fresh approach to tried and true spa services - attainably priced facial and massage services as well as high quality, creative nail art services - that could be enjoyed with a wellness drink from the Chillhouse cafe in hand. To learn more about Chillhouse and its services, please visit www.chillhouse.com or find us on Facebook and Instagram.
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CONTACT: Elmhurst Contact:
Rachel Kay Public Relations
Inspire the Now
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: FOOD/BEVERAGE AGRICULTURE NATURAL RESOURCES RETAIL SUPERMARKET
SOURCE: Elmhurst 1925
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PUB: 01/09/2020 08:03 AM/DISC: 01/09/2020 08:03 AM