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Press release content from Business Wire. The AP news staff was not involved in its creation.

Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data

December 1, 2019

BROOKFIELD, Wis.--(BUSINESS WIRE)--Dec 1, 2019--

Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. The Black Friday 2019 SpendTrend ® Holiday Snapshot from First Data, now Fiserv, Inc. (NASDAQ: FISV), a leading global provider of payments and financial services technology solutions, showed that consumers were willing to travel for a deal, with a quarter of shoppers traveling more than 25 miles to visit a physical store on Black Friday. At the same time, spending via mobile wallets increased more than 80%, as consumers continue adopting new payment methods.

A comprehensive overview of consumer spending for Black Friday 2019, the SpendTrend Holiday Snapshot analyzes aggregate sales data across more than one million brick-and-mortar merchant locations, spanning all major retail verticals.

Key Black Friday 2019 retail trend data is included in the SpendTrend Holiday Snapshot infographic.

Highlights for 2019 include:

“Despite the evolution in consumer shopping habits, Black Friday remains an important bellwether for the holiday season,” said Devin McGranahan, executive vice president and senior group president, Fiserv. “In 2019, consumers showed their willingness to travel for a good deal, and blended their physical shopping with digital payments via mobile wallets.”

Media: To arrange a phone interview to discuss the Black Friday 2019 SpendTrend Holiday Snapshot data in greater detail contact Serena Tesler at serena@theharris.agency or Ann Cave at ann.cave@fiserv.com or call 312-451-4278.

Additional Resources: SpendTrend Holiday Snapshot infographic - www.firstdata.com/spendtrend/2019/black_friday_infographic.pdf.

About SpendTrend from First Data, now Fiserv

SpendTrend ® economic analyses provide a comprehensive view of transaction and dollar volume growth by payment type. The unique analyses aggregate retail sales data across more than four million merchant locations to provide extraordinary insight into consumer spending patterns in all major retail verticals. With a combination of macroeconomic reports and customized datasets, SpendTrend economic analyses help guide forecasting, validate models and identify sales growth areas.

About Fiserv

First Data is now Fiserv.

Fiserv, Inc. (NASDAQ: FISV) aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover ® cloud-based point-of-sale solution. Fiserv is a member of the S&P 500 ® Index and the FORTUNE ® 500, and is among the FORTUNE Magazine World’s Most Admired Companies ®. Visit fiserv.com and follow on social media for more information and the latest company news.


View source version on businesswire.com:https://www.businesswire.com/news/home/20191201005183/en/

CONTACT: Media Relations:

Serena Tesler

The Harris Agency for Fiserv, Inc.



Ann Cave

Director, External Communications

Fiserv, Inc.





SOURCE: Fiserv, Inc.

Copyright Business Wire 2019.

PUB: 12/01/2019 12:30 PM/DISC: 12/01/2019 12:30 PM