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Press release content from Business Wire. The AP news staff was not involved in its creation.

2019 Failure Case Study: Amazon Dash - ResearchAndMarkets.com

November 19, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 19, 2019--

The “Failure Case Study: Amazon Dash” report has been added to ResearchAndMarkets.com’s offering.

Failure Case Study: Amazon Dash examines the details of and reasons behind the failure of Amazon Dash buttons, intended to make at-home shopping easier. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.

A real-life, easy button, Amazon Dash were adhesive buttons connected to Wi-Fi that allowed customers to press whenever they wanted a refill of their favorite household items (as well as a few off items). While initially viewed as evidence of Amazon invading the home of consumers, ultimately this was an inconsequential and uninspired attempt to encourage shoppers to press and purchase without a second thought. With the competition of much more sophisticated technology and overall usage issues, the buttons disappeared as another example of a company not understanding consumer needs.

Key Highlights

Reasons to Buy

Key Topics Covered

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/bvcrr7

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005805/en/

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PUB: 11/19/2019 11:04 AM/DISC: 11/19/2019 11:04 AM