Press release content from Business Wire. The AP news staff was not involved in its creation.
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Press release content from Business Wire. The AP news staff was not involved in its creation.

Moltin Paves a New Path to eCommerce with Introduction of the Only Embeddable Cart Backed by Robust Headless Commerce APIs

May 14, 2019 GMT

BOSTON--(BUSINESS WIRE)--May 14, 2019--

Moltin today announced the beta availability of Shopkit, which enables brands and retailers to turn any website into an eCommerce website with a single code snippet. The new Shopkit solution is for anyone who needs to quickly and easily begin to sell physical and digital goods on their existing website, and wants a partner they can grow with once they’re ready for a full-fledged commerce experience.


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Organizations using traditional eCommerce platforms like Magento are regularly confronted with rigid content capabilities that lead them to use separate CMS platforms to launch content websites for blogs, campaigns, events, brochureware, and more. As these sites begin to get traction and traffic grows, the next logical step from a business-standpoint is to monetize the traffic. However, connecting these content sites back to Magento provides a fragmented user experience, resulting in a lost revenue opportunity. The Shopkit solution from Moltin makes it easy to overcome Magento limitations by seamlessly embedding commerce into content sites and integrating Shopkit back to the core Magento environment.

“We created Shopkit to empower anyone to embed commerce functionality into an existing website and turn it into a transactional channel in a matter of minutes, without needing any coding experience, and then be able to seamlessly evolve to a more robust commerce experience when the business is ready.” said Jamie Barton, Developer Advocate and Shopkit creator at Moltin. “Moltin is used and loved by developers, and since the new Shopkit solution is so easy to use, non-technical users will love it, too.”


Shopkit is distinctly different from other embeddable cart offerings in two important ways. First, Shopkit is backed by the powerful, simple, and flexible Commerce APIs that Moltin provides on the backend, so your commerce vision doesn’t just stop once you embed your first cart. As your business evolves and you require a more robust commerce experience, Moltin gives you the flexibility to scale and innovate beyond Shopkit, without the hassle of migrating your data and business logic. Secondly, other embeddable cart solutions are not truly embedded in the page. They take your consumers away from the page they are on, or in some cases take them to a completely different website in order to complete the checkout process, which provides a disruptive experience for consumers. Shopkit allows consumers to add to cart, checkout, and pay, all without leaving the page they are on, resulting in less cart abandonment, happy customers, and ultimately, increased conversion rates.

In addition to keeping consumers on-page at all times, Moltin focused on the shopping experience with Shopkit by also empowering consumers to save their login details for later, enabling faster checkout when they return, the ability to look up previous orders, and manage their address and payment details. These are core commerce capabilities that are not possible with other providers like Snipcart and Shoppable, but that are aspects of a commerce that consumers expect. With Shopkit, you don’t have to trade the ability to get up-and-running quickly with a sub-optimal consumer experience - you can have both.

How it works

The Shopkit solution makes it fast and easy for brands and retailers to implement HTML ‘Add to Cart’ buttons, thereby seamlessly embedding a Moltin-powered cart and checkout experience into their existing content websites. This can be achieved in just 3 simple steps:

1. Create a Moltin account to get access to your client credentials.

2. Optionally, customize the HTML and JavaScript file according to your needs (e.g. change branding, the checkout flow, colors, etc).

3. Embed the code into your existing website.

Shopkit also comes with a whole host of other powerful features to further enhance your commerce experience:

  • Easy setup - provide your Moltin API keys and you’re ready to add a cart, checkout, and view previous orders.
  • Customer dashboard - allowing customers to login, view previous orders, and manage addresses.
  • Persistent carts - if your customer leaves your site, their cart will be stored for when they return.
  • Custom items - you can also sell products outside of the Moltin inventory by allowing custom items to be added to the cart.

Moltin Shopkit is currently available in beta. Once released into General Availability in the coming weeks, you will be able to access it via the APIs or within the Moltin dashboard. To get access to the beta version and discuss implementing this into your own website, just complete the form at https://www.moltin.com/shopkit-beta and a member of the team will be in touch.

About Moltin

Moltin enables brands and retailers to finally create the commerce experiences they’ve always imagined. Moltin provides Headless Commerce APIs that are designed with the flexibility and speed to give builders what they want - complete control to build and deliver commerce their way. Hundreds of the world’s most innovative brands and retailers use Moltin to deliver the most innovative consumer experiences imaginable - spanning projects such as modern commerce websites, self checkout, IoT commerce, in-store kiosks, social media commerce, voice-enabled commerce, and more. If you are a builder looking to innovate, deliver ROI quickly, and you won’t settle for rigid, cookie-cutter commerce experiences, then Moltin is the right partner for you. To learn more visit Moltin.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190514005048/en/

CONTACT: Leanne Clegg




SOURCE: Moltin

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