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Press release content from Business Wire. The AP news staff was not involved in its creation.

Fifth Third Bank’s What Drives You Contest Will Take One Business to the Races

April 8, 2019

CINCINNATI--(BUSINESS WIRE)--Apr 8, 2019--Fifth Third Bank is offering business owners a chance to have their company’s logo featured on a NASCAR car through a contest that kicks off today.

The winner of the Fifth Third Bank What Drives You Contest, which runs through April 26, will see their logo on Ricky Stenhouse Jr.’s No. 17 Fifth Third Ford Mustang at an upcoming race. Customers and owners can nominate businesses online in recognition of the way they push for excellence. The public will pick a winner from the top three nominees in early May.

One lucky business will be selected to have its company logo featured on the trunk of the Fifth Third Ford during the Quaker State 400 presented by Walmart at the Kentucky Speedway ® on July 13. The race is part of the 2019 Monster Energy NASCAR Cup Series TM.

The contest also will celebrate nonprofit organizations by giving them a chance to have their name featured above the passenger-side door of the same car.

“We understand how businesses in our communities make big contributions,” said Kala Gibson, head of Business Banking for Fifth Third Bank. “At Fifth Third, we want to celebrate this hard work, energy and passion. We’re excited to showcase a business, giving their name and logo exposure to millions of fans at the race and watching from home.”

The business winner and a guest also will receive a VIP experience at the race, including airfare, hotel accommodations, pit box seating and a chance to meet Stenhouse. The Bank will make a $1,000 charitable donation to the winning nonprofit.

The 2018 contest winner, Doug Herbert, runs B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe), a GuideStar platinum-rated 501(c)(3) nonprofit dedicated to preventing injuries and saving lives by training teens and their parents to be safer and more responsible behind the wheel. Herbert, a Top Fuel drag racing champion, founded the organization in 2008 after his two sons died in a car crash. Since then, the charity has trained more than 30,000 teens and their parents at dozens of schools across the country.

“I loved seeing our logo go around the track bringing awareness to saving teens’ lives across America. It was so cool,” Herbert said of the win. “Car crashes are the No. 1 cause of death among teens, but every bit of exposure we get supports our mission to fight that epidemic and save more lives. We’re truly grateful for this recognition and for Fifth Third’s support of our small business.”

Herbert received the decklid with his logo from the No. 17 Ford Mustang. The lid now hangs in the conference room of the B.R.A.K.E.S. office.

Companies and nonprofits with fewer than 100 employees in the Bank’s 10-state footprint are eligible to enter the contest categories. The nomination process asks two questions: Tell us about this business. What drives you to succeed? Nominations may be submitted through April 26. Public voting will take place May 6-10; the winner will be announced in late May.

To submit a nomination and for official rules and details, visit the contest page at 53.com/racing. No purchase necessary.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio and the indirect parent company of Fifth Third Bank, an Ohio-chartered bank. As of Dec. 31, 2018, Fifth Third had $146 billion in assets and operated 1,121 full-service Banking Centers and 2,419 ATMs with Fifth Third branding in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. In total, Fifth Third provides its customers with access to approximately 52,000 fee-free ATMs across the United States. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending and Wealth & Asset Management. Fifth Third is among the largest money managers in the Midwest and, as of Dec. 31, 2018, had $356 billion in assets under care, of which it managed $37 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Deposit and Credit products are offered by Fifth Third Bank. Member FDIC

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Monster Energy Cup Series and NASCAR XFINITY Series competition. Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport’s first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

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CONTACT: Laura Trujillo




SOURCE: Fifth Third Bank

Copyright Business Wire 2019.

PUB: 04/08/2019 10:08 AM/DISC: 04/08/2019 10:08 AM


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