1010data Launches New Solution Revealing Insights into the Consumer Purchase Journey
NEW YORK--(BUSINESS WIRE)--Oct 30, 2019--
1010data, a leading provider of analytical intelligence and consumer transaction data, is pleased to announce a suite of new products designed to provide a richer understanding of the consumer purchase journey. The solution portfolio comprises three reports: Share of Wallet, New-Lost-Retained Customers, and Comparison Shopping. These reports work in concert to provide brands and retailers with a detailed picture of how consumers arrive at their purchasing decision from awareness and evaluation to purchase and return. For those consumers who didn’t complete the purchase journey, the data sets help brands and retailers understand possible reasons as to why they lost customers and how to re-engage them. The suite, which operates across the consumer decision loop, includes:
“These new solutions are designed to extract maximum value from consumers’ secondary data, enabling new ways for brands and retailers to understand their customers and win more of a given customer’s spend” notes Andy Mantis, Chief Business Officer of 1010reveal, “It’s always more expensive to acquire a new customer. Therefore in most cases, increasing wallet share is an organic, efficient and less expensive way for retailers to boost revenue, rather than expanding market share. This set of tools gives ecommerce retailers a way to get the most out of their marketing strategies.”
Alongside these new reports, 1010reveal’s eCommerce Suite is inclusive of Shopper Journey and Market Benchmark tools. These will help retailers to:
Recently named Best Alternative Data Provider by the HFM European Quant Awards, 1010data transforms Big Data into Smart Insights to activate the high-definition enterprise that can anticipate and respond to change. Our time series-driven collaborative analytics, consumer intelligence and alternative data solutions enable over 900 clients to achieve improved business performance, efficiency and growth quicker, with less risk. The world’s foremost companies, including Sam’s Club, Dollar General, Procter & Gamble, Coca Cola, GSK, 3M, Bank of America and JP Morgan, consider 1010data the partner of choice for optimizing company health, mastering consumer touchpoints and digitally transforming operations. 1010data delivers on the promise of Big Data, and we’re just getting started.
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