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Global Consumer Types 2019: Who They Are and How They Shop - ResearchAndMarkets.com

December 3, 2019

DUBLIN--(BUSINESS WIRE)--Dec 3, 2019--

The “2019 Global Consumer Types: Who They Are and How They Shop” report has been added to ResearchAndMarkets.com’s offering.

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, the author’s Survey team look beyond standard demographics to create distinct, personality-driven consumer types. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, even distinguishing among those in the same demographic group.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the author’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Why buy this report?

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For more information about this report visit https://www.researchandmarkets.com/r/g5ki50

View source version on businesswire.com:https://www.businesswire.com/news/home/20191203005430/en/

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SOURCE: Research and Markets

PUB: 12/03/2019 04:12 AM/DISC: 12/03/2019 04:12 AM

http://www.businesswire.com/news/home/20191203005430/en