Tissot Debuts Interactive Fan Experience at NBA All-Star 2019
CHARLOTTE, N.C.--(BUSINESS WIRE)--Feb 14, 2019--Tissot, the Official Watch of the NBA and NBA All-Star, will be active throughout NBA All-Star 2019, welcoming athletes, talent, influencers and fans to talk the latest in style, fashion and everyone’s favorite accessory – a Tissot timepiece.
Players, including Tissot brand ambassador and five-time NBA All-Star Klay Thompson, Tissot brand ambassador and top rookie Trae Young, NBA All-Star starter and hometown hero Kemba Walker, NBA All-Star Bradley Beal and NBA star and fashion icon PJ Tucker will be appearing at the Tissot Style Lounge, an intimate space at The Epicentre showcasing the convergence of the NBA and Tissot’s one-of-a-kind timing systems and innovative timepieces through art, fashion and technology.
Fans can enjoy the mixed reality Tissot Buzzer Beater game, where they can test their skills against the iconic Tissot shot clock, the Tissot Style Watch video experience, which lets fans take their walk down an arena runway and make their style statement in the hottest Tissot watches, and an interactive art installation by NBA artist to the stars, Victor Solomon. Fans can wear their Tissot watch, or buy one there, to get VIP access to the Tissot Quickster line for all events and activations. The Tissot Style Lounge is at Space B-126 at The Epicentre and will be open for retail sales Thursday, February 14 from 10:00 AM-5:00 PM, Friday, February 15-Saturday, February 16 from 10:00 AM-10:00 PM and Sunday, February 17 from 10:00 AM-9:00 PM, with all activation elements beginning at 12:00 PM daily.
Rookie Trae Young will be gifting his MTN DEW ICE Rising Stars teammates on the USA Team with their very own Tissot watches and NBA legend Tony Parker will be welcoming players on the World Team to his new home city of Charlotte with their own Tissot timepieces. The brand will also be awarding custom watches to the winners of the State Farm All-Star Saturday Night events, captains, first-timers and the head coaches of the 2019 All-Star teams, along with other NBA All-Stars, NBA Legends, and influencers throughout the NBA family.
Player appearances include:
Follow #ThisIsYourTime and #TissotStyleWatch on Instagram (@tissot.us), Facebook (@tissot.us) and Twitter (@tissot) for exclusive content and visit us.tissotshop.com/nba-allstar-2019-events for more on Tissot’s activities throughout the weekend.
The plus sign in the Swiss Flag within the Tissot logo symbolizes the Swiss quality and reliability Tissot has shown since 1853. The watches, sold all over the world, enable Tissot to be the leader in the traditional Swiss watch industry, exporting more than 4 million watches every year. Tissot stands by its signature, Innovators by Tradition. The high quality of the brand with every component is recognized worldwide.
Tissot has been named Official Timekeeper and Partner of many global events such as basketball with the NBA and FIBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and many more in the sports of ice hockey, fencing and rugby.
Key leading products include: Tissot T-Touch (The first tactile watch in 1999), Tissot Le Locle, a timeless, classic, automatic watch with 80 hours of power reserve and Tissot T-Race, “the sporty design.” www.tissotwatches.com
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CONTACT: Mari Rella
Tissot U.S. Public Relations and Sports Partnerships
KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA
INDUSTRY KEYWORD: LUXURY GENERAL SPORTS RETAIL FASHION SPORTS BASKETBALL
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PUB: 02/14/2019 09:00 AM/DISC: 02/14/2019 09:01 AM