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Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

LRG Becomes Apple Music Curator

May 13, 2019

IRVINE, Calif.--(BUSINESS WIRE)--May 13, 2019--

Today, streetwear and apparel brand LRG ( Lifted Research Group ) announced they have become a curator on Apple Music. LRG is one of only a handful of top fashion brands to earn elite access as official curators.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190513005691/en/

LRG BECOMES APPLE MUSIC CURATOR (Graphic: Business Wire)

“LRG has always been rooted in music. We support a tremendous amount of artists that range from underground to mainstream,” states LRG’s Director of Marketing Rene Garzona. “We’re excited and thankful that our friends at Apple Music are giving us an opportunity to curate a variety of playlists, which allows us to share our diversity in music as a brand.”

Aimed to overthrow the masses through their influential clothing, LRG has designed their playlists to do the same. The streetwear apparel company will be teaming up with guest artists to curate the ultimate listening experience. Working as the ultimate support group for the independent and underground culture, the first of many playlists to be released will give listeners an inside look at LRG. The brand aims to put the spotlight where they think it really belongs, as Lifted Research Group is much more than clothing and concepts, it’s a way of living.

The first playlists:

  • Unity Through Diversity
  • Children of Vision
  • Underground Inventive, Overground Effective
  • Deeper Roots Stronger Branches

As a streetwear company who has it engrained in their DNA to be heavily involved in supporting artists both underground and mainstream – this opportunity proves a true honor. LRG has acquired the support of both established and upcoming artists such as Kanye West, Drake, Migos, Gucci Mane and many more throughout the years.

Listen to LRG on Apple Music: applemusic.com/lrgclothing

For additional information on LRG, head to L-R-G.com.

About Lifted Research Group

Lifted Research Group  is a company designed to overthrow the masses by our influence. Our slogan is simple, “underground inventive, overground effective”. At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs because it is much more than clothing and concepts, it is a way of living. LRG, innovative essence for the above average person.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190513005691/en/

CONTACT: LRG MEDIA CONTACTS:

Master Plan Communications, Inc.

Michael Custodio

949.351.4443

michael@masterplancommunications.com

or

Sam Lima

760.550.2865

samantha@masterplancommunications.comLRG MARKETING CONTACTS:

Lifted Research Group

Rene Garzona

rene.garzona@l-r-g.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT MUSIC RETAIL FASHION

SOURCE: LRG

Copyright Business Wire 2019.

PUB: 05/13/2019 12:55 PM/DISC: 05/13/2019 12:55 PM

http://www.businesswire.com/news/home/20190513005691/en

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