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Analysis on the FREE FROM F&B Market, 2019 - Responding to Growing Demand for Food & Drink Products Free From Gluten or Dairy Allergens - ResearchAndMarkets.com

May 20, 2019

DUBLIN--(BUSINESS WIRE)--May 20, 2019--

The “Ingredient Insights: Free From - Responding to growing demand for food and drink products free from gluten or dairy allergens” report has been added to ResearchAndMarkets.com’s offering.

This report identifies how food and drink brands can address demand for products free from either gluten or dairy allergens using on-trend and emerging ingredients.

Select Report Findings

“Free from” is a catch-all term that can encompass products free from any specific ingredient, usually those linked to an allergy or intolerance. Gluten and Dairy (including lactose) are the most mainstream avoidance ingredients within the “FREE FROM” space. Demand for gluten-free and dairy-free products has soared in recent years as awareness of intolerances has grown, and many consumers have started to opt for such products as a lifestyle choice, rather than due to a specific allergy or intolerance.

Almost a quarter of innovative new food and drink products launched in 2017-18 were tagged as gluten-free, while 9% were tagged as dairy- or lactose-free. However this demand for “FREE FROM” formulations brings significant manufacturing challenges given the key role ingredients such as gluten and dairy or lactose can play in terms of providing taste and texture.

A significant proportion of consumers globally say they are always or often influenced by a product’s impact on their health and wellbeing when choosing both food (62%) and soft drinks (62%). “FREE FROM” purchases are already closely linked to health, with purchases driven either by necessity (e.g. intolerance/allergies) or by the perception that eliminating gluten or dairy from diets is healthier.

When considering what is “healthy,” consumers are primarily thinking about products that are natural, or offer a balanced nutritional profile in terms of nutrient content including fat, protein, and carbohydrates. By contrast only a very small proportion of consumers associate “gluten-free” or “dairy-free” with being inherently “healthy.” It is therefore important that manufacturers also ensure “FREE FROM” products align with other healthy attributes (e.g. natural, balanced, and low-sugar) to appeal more broadly to today’s health-conscious consumer needs.

Reasons to Buy

Key Topics Covered

1. Introduction

2. Consumer Trends

3. Ingredients Spotlight

4. Innovation: How are Brands Meeting Demand for Free From Products?

5. The Future: Challenges & Opportunities

6. Appendix

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/irrmiy

View source version on businesswire.com:https://www.businesswire.com/news/home/20190520005588/en/

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SOURCE: Research and Markets

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PUB: 05/20/2019 11:53 AM/DISC: 05/20/2019 11:53 AM