IAB Podcast Upfront 2019 to Feature 12 Industry Leaders Showcasing the Latest in Original Digital Audio Programming on October 16 In NYC
NEW YORK--(BUSINESS WIRE)--Aug 14, 2019--
IAB, the national trade association for the digital media and marketing industries, today released its roster of presenters for this year’s IAB Podcast Upfront, which will take place at The Henry Luce Auditorium at Meredith Corporation’s Manhattan headquarters in New York City on October 16. This year’s line-up will include some of the most influential names in podcast programming: Authentic, ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Pandora, Slate, WarnerMedia Podcast Network and The Roost (Divisions of WarnerMedia), Westwood One, and WNYC.
Now in its fifth consecutive year, the full-day event is the industry’s premier digital audio content marketplace, offering an insider’s look at new and renewed original programming, including popular shows such as “Adulting,” “CNN’s Boss Files with Poppy Harlow,” “Conan O’Brien Needs a Friend,” “’How To!’ with Charles Duhigg,” “NPR’s Hidden Brain with Shankar Vedantam,” “PEOPLE’s Cover-up,” “The Ron Burgundy Podcast,” “Rooster Teeth Podcast,” “Serial,” “Straight from the Hart with Kevin Hart,” “TED Talks Daily,” “The Ben Shapiro Show,” and “Woj Pod,” among many others. Attending brands and media buyers will have the unique opportunity to engage with podcast creators and talent, preview soon-to-be-released programming, and secure future sponsorships—all in advance of the wider market.
“This year’s event comes on the heels of recent IAB/PwC research which shows that podcast ad revenues have increased by 53 percent over the past two years, and are projected to top $1 billion in 2021,” said Patrick Dolan, President, IAB. “The IAB Podcast Upfront has been an essential driving force in elevating this rapidly-growing medium by offering a marketplace that educates, raises awareness, and provides an opportunity for brands, media buyers, and digital audio content leaders to come together to strike valuable partnerships.”
The IAB Podcast Upfront 2019 will kick off with a keynote address from Wondery. In addition, PodcastOne will release research that provides insights into the podcast arena.
To learn more about the event, please visit iab.com/podcastupfront.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
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