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Enhancing Sales by 22% for a Consumer Electronics Company - Infiniti Research’s Latest Brand Awareness Strategy

April 8, 2019
Brand awareness strategy for a consumer electronics company (Graphic: Business Wire)
Brand awareness strategy for a consumer electronics company (Graphic: Business Wire)

LONDON--(BUSINESS WIRE)--Apr 8, 2019--A well-known market intelligence company, Infiniti Research, has recently announced the completion of their latest brand awareness strategy for a consumer electronics company. During the course of the engagement, the experts at Infiniti Research helped the client increase their sales by 22% and expand their social media users by 176%. Also, the study highlights how the client was able to build trust with target customers and increase social media engagement.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190408005497/en/

Brand awareness strategy for a consumer electronics company (Graphic: Business Wire)

A new wave of change is poised to transform the consumer electronics industry. With technological advancements and entry of new players in the market, consumer electronics manufacturers are facing fierce competition. This has reshaped the landscape and transformed customer behavior and expectations. Moreover, there’s a growing demand for customization and greater customer intimacy. Hence, companies in the consumer electronics industry are forced to find new ways to get closer to the customer while maintaining profitability. This has compelled major players in the industry to develop a strong sense of brand awareness among their audience.

Infiniti’s brand marketing strategy helps businesses build a unique identity that differentiates their brand from their competitors. Request a FREE brochure to learn more about our services.

The business challenge: The client is a consumer electronics company. The client, who was new to the market, was facing difficulties in establishing their brand presence in the US market. To sustain profitability in the fiercely competitive landscape, the client realized the need to grasp the attention of users and potential customers by building a better brand image. With Infiniti’s brand awareness strategy, they wanted to evaluate the authenticity of the organization and drive effective marketing campaigns to improve brand awareness.

Aligning the brand strategy to your business strategy makes your brand better positioned for success. Request a free proposal to know how our brand awareness strategy can help your business.

The solution offered: The experts at Infiniti Research helped the client build a marketing strategy centered around target customers’ needs and interests. They also helped the client implement offline marketing campaigns, maintain a consistent brand voice, and increase customer trust through personalized strategies. With this, the client was able to boost brand awareness among customers and increase exposure to new audiences. Also, with Infiniti’s brand awareness strategy, the company experienced an increase in sales by 22% and a rise in social media users by 176%.

Infiniti brand awareness strategy helped the client to:

  • Build brand equity and increase the company’s marketing ROI
  • Build a unique identity that differentiated their brand from competitors
  • Wondering how your business can benefit from Infiniti’s brand awareness strategy? Request more information from our experts!

Infiniti brand awareness strategy offered predictive insights on:

  • Enhancing brand recognition and advertising effectiveness
  • Enhancing their business reach
  • Interested in achieving high growth for your business? Get in touch with us to know how our brand awareness strategy can help you with the necessary insights.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20190408005497/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 04/08/2019 11:37 AM/DISC: 04/08/2019 11:37 AM


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