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Market Segmentation Analysis to Identify Profitable Customer Segments for a Construction Equipment Manufacturer | Read Infiniti’s Latest Success Story for Detailed Insights

November 25, 2019 GMT

LONDON--(BUSINESS WIRE)--Nov 25, 2019--

Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on market segmentation analysis. This success story highlights how Infiniti’s market segmentation analysis helped a construction equipment manufacturer to develop a targeted marketing approach to better engage with their customer base.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191125005606/en/

Devising personalized sales and marketing strategies becomes easier when customers with similar needs and demands are segmented together. Market segmentation analysis helps businesses to efficiently segment customers and devise personalized approaches for them. As such, business leaders are approaching firms like Infiniti Research to leverage their expertise in offering market segmentation analysis.

Want to devise tailored product and service offerings for your customers? Our market segmentation analysis can help. Request a free proposal today!

The business challenge: The client is a construction equipment manufacturer based out of the United States. The client wanted to revamp their traditional marketing models to meet their customers’ rising needs and demands. Also, they wanted to make product development and marketing more effective by devising targeted marketing initiatives for different customer segments. They approached the experts at Infiniti Research to leverage their expertise in offering market segmentation analysis.

Know more about our tailor-made market segmentation solutions to combat specific business challenges. Contact us today!

Infiniti’s market segmentation solution comprised of:

  • Customer needs assessment to analyze the changing needs and demands of target customers
  • Customer satisfaction survey to understand the satisfaction level of customers regarding the client’s product and service offerings
  • Competitive benchmarking analysis to compare the client’s marketing strategies with that of their competitors
  • Wondering how your business can benefit from our market segmentation solution? Request more information from our experts.

The business impact of the engagement for the construction equipment manufacturer:

  • Efficiently allocated the marketing budget
  • Streamlined marketing initiatives and attracted new customers
  • Developed sound marketing strategies to drive business growth
  • Identified profitable customer segments
  • Want to gain more insights into our services portfolio? Request a free brochure.

Read the complete success story for comprehensive insights: Infiniti’s Market Segmentation Solution Helps a Prominent Construction Equipment Manufacturer Tap Potential Market Segments

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20191125005606/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

KEYWORD:

INDUSTRY KEYWORD: OTHER MANUFACTURING MANUFACTURING

SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 11/25/2019 01:05 PM/DISC: 11/25/2019 01:05 PM

http://www.businesswire.com/news/home/20191125005606/en