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Press release content from Business Wire. The AP news staff was not involved in its creation.

Toys Market in Europe 2019-2023 | Increasing Marketing Initiatives to Boost Growth | Technavio

November 15, 2019 GMT
Toys Market in Europe 2019-2023 | Increasing Marketing Initiatives to Boost Growth | Technavio
Toys Market in Europe 2019-2023 | Increasing Marketing Initiatives to Boost Growth | Technavio

LONDON--(BUSINESS WIRE)--Nov 14, 2019--

The toys market in Europe is expected to post a CAGR of almost 5% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report

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Technavio has announced its latest market research report titled toys market in Europe 2019-2023 (Graphic: Business Wire)

Vendors across Europe are gradually shifting their focus toward the manufacture of eco-friendly toys. This is due to the growing consumer preference for green toys. In addition, many safety and health issues associated with the raw materials used in the manufacture of toys are prompting parents and educators to opt for toys made of eco-friendly materials. Thus, the emergence of eco-friendly toys is one of the key factors that will drive the growth of the toys market in Europe.

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR31755

As per Technavio, increasing marketing initiatives will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Toys Market in Europe: Increasing Market Initiatives

Vendors in the market are increasing their marketing efforts in newspapers, magazines, and social media to sell their products. Several vendors are promoting their products through various marketing campaigns, that include internet pre-roll, social media and blogging programs, and interactive websites. Such marketing efforts are helping vendors increase their sales and improve brand awareness among consumers.

“Increasing number of strategic alliances and the rising popularity of construction toys will further boost market growth during the forecast period”, says a senior analyst at Technavio.

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Toys Market in Europe: Segmentation Analysis

This market report segments the toys market in Europe by distribution channel (specialty stores; e-retailers; hypermarkets, supermarkets, convenience stores, and clubhouse stores; and department stores), product (construction or activity toys, action figures, and accessories; soft or plush toys, dolls, and accessories; outdoor, sport, and model vehicle toys; games and puzzles; infant and preschool toys; and other products), and geography (UK, France, Germany, Italy, and ROE).

The UK led the market in 2018, followed by France, Germany, and Italy respectively. During the forecast period, the UK is expected to maintain its dominance over the global market. This is due to the increasing adoption of toys as gifting items and an increase in the number of occasional purchases during Black Friday and Cyber Monday.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Customer Landscape

Geographical Segmentation

  • Geographic comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Landscape disruption
  • Competitive scenario

Vendor Analysis

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191114005570/en/

CONTACT: Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200





SOURCE: Technavio Research

Copyright Business Wire 2019.

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