75% of U.S. Consumers Want to be Better Understood by Retailers this Holiday Season, Finds RedPoint Global Survey
WELLESLEY HILLS, Mass.--(BUSINESS WIRE)--Oct 23, 2019--
RedPoint Global, a top provider of customer data platform and customer engagement technologies, today announced new research examining consumer opinions about the current state of holiday shopping. Conducted by Dynata, the survey of more than 1,000 U.S. consumers reveals that receiving irrelevant offers from brands is a top frustration during the holidays, with nearly a third indicating it is their primary frustration.
Consumers want to be understood by brands, especially during a hectic shopping period like the holiday season. Specifically, 75 percent of consumers said that they wish retailers better understood their preferences and used that insight to send personalized offers. Personalization is also proven to drive purchases. Nearly 60 percent of respondents said they are more likely to purchase from retailers who send them personalized content and offers.
“It’s clear that consumers have had enough of irrelevant communication from brands that fail to leverage personal preferences and engagement history,” said John Nash, Chief Marketing and Strategy Officer at RedPoint Global. “Every buyer expects to be treated as a unique individual – and the holiday season is an ideal time for retailers to deliver on these preferences and win customers over. To achieve long-term loyalty though, retailers must build effective relationships with each unique customer across all touchpoints – not just during the holidays, but all year long.”
Brands have no time to waste and must deliver on the promise of frictionless, value-optimizing customer relationships or risk disloyalty. To keep customers happy, it’s critical that retailers leverage all relevant data to understand each individual’s motivations and preferences. This results in their ability to seamlessly execute on the contextually relevant, highly personalized engagements that modern customers demand.
Additional insights from the survey that retailers should make note of include:
To learn more about the survey findings and how to use them to inform your engagement strategies this holiday season and beyond, click here.
About the Study
This survey was conducted via Dynata and targeted 1,000 general U.S.-based consumers over 18 years of age. For complete survey methodology, please email email@example.com.
About RedPoint Global, Inc.
RedPoint Global’s software solutions empower brands to transform how customer experience is delivered. RedPoint Global’s solutions provide a single point of control to connect all customer data, determine next best actions in real-time and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust RedPoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email firstname.lastname@example.org.
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CONTACT: Laura Ackerman
Senior Director of Public Relations, RedPoint Global Inc.
Kyle Tildsley or Jenny Radloff
KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: TECHNOLOGY OTHER RETAIL MARKETING ADVERTISING COMMUNICATIONS SOFTWARE NETWORKS DATA MANAGEMENT RETAIL ONLINE RETAIL
SOURCE: RedPoint Global
Copyright Business Wire 2019.
PUB: 10/23/2019 09:00 AM/DISC: 10/23/2019 09:01 AM