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The AEG Community Foundation Launches Social Media Campaign #SpreadCheer Challenge to Kick Off AEG’s 2019 Annual Season of Giving

November 18, 2019 GMT

LOS ANGELES--(BUSINESS WIRE)--Nov 18, 2019--

In celebration of its annual Season of Giving initiative, AEG, the world’s leading sports and live entertainment company, and the AEG Community Foundation today launched the 2019 #SpreadCheer Challenge, a social media campaign that will provide three charities -- Boys & Girls Clubs of America,Playworks and Special Olympics USA -- with an opportunity to earn $25,000 from the AEG Community Foundation.

Beginning today and running through December 16, fans across the world can visit www.aegspreadcheer.com and complete a digital puzzle where they can earn points for one of the three non-profit organizations. The organization with the most points by 11:59 p.m. PT on December 16, will be awarded $25,000.

“At AEG we pride ourselves on supporting our community partners throughout the year and shining a spotlight during the holiday season on the important work they do,” said Martha Saucedo, Executive Vice President, External Affairs, AEG. “The AEG Community Foundation is excited to partner with Boys & Girls Clubs of America, Playworks and Special Olympics USA to engage audiences and raise awareness about these organizations through a fun and entertaining game challenge.”

The 2019 #SpreadCheer Challenge participants are:

Over the past 10 years, AEG has contributed more than $120 million in direct financial and in-kind support to community and civic programs with a focus on children and youth in the areas of education, the arts and health and wellness. To find out more about AEG 1Community and the AEG Community Foundation, click here.

Since awarding its first grant in December 2018, the AEG Community Foundation has awarded nearly $1.2 million in grants to 75 nonprofit organizations in more than 20 cities throughout the United States.

ABOUT AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191118005297/en/

CONTACT: Media Contact

Allegra Batista

AEG

213.763.7738

abatista@aegworldwide.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ENTERTAINMENT SOCIAL MEDIA PHILANTHROPY TECHNOLOGY GENERAL ENTERTAINMENT OTHER COMMUNICATIONS FUND RAISING FOUNDATION PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING COMMUNICATIONS OTHER TECHNOLOGY OTHER PHILANTHROPY

SOURCE: AEG

Copyright Business Wire 2019.

PUB: 11/18/2019 12:00 PM/DISC: 11/18/2019 12:00 PM

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