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Press release content from Business Wire. The AP news staff was not involved in its creation.

It Started with Free Tacos. Now, T-Mobile and Taco Bell® Open T-MoBell Stores.

July 16, 2019

BELLEVUE, Wash. & IRVINE, Calif.--(BUSINESS WIRE)--Jul 16, 2019--

It’s the iconic mashup you never knew you needed – but now you want so bad. After launching their “free taco every week” giveaway with T-Mobile Tuesdays during this year’s Super Bowl, T-Mobile (NASDAQ: TMUS) and Taco Bell (NASDAQ: YUM) are going even bigger, creating their first co-branded T-MoBell stores to bring the ultimate experience – smartphones + tacos – to everyone. Coming July 23-25 to New York, Los Angeles and Chicago, T-MoBell stores will serve awesome—and free!—exclusives, including a limited edition T-MoBell Freeze, free tacos and co-branded merch that will give your friends major FOMO. Plus, each T-MoBell location will be serving up celeb meet-and-greets to celebrate the opening.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190716005350/en/

It Started with Free Tacos. Now, T-Mobile and Taco Bell® Open T-MoBell Stores. Shown: T-MoBell New York City rendering (Photo: Business Wire)

“When we launched free tacos every week on T-Mobile Tuesdays, TacoBell.com had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store. Since then, Un-carrier customers have snagged more than 14 million free tacos from the app!” said John Legere, CEO of T-Mobile. “People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”

T-MoBell stores will open at T-Mobile’s local Signature Stores in New York City, Los Angeles and Chicago, with free tacos, freezes and in-store DJs and giveaways from 2 p.m.–5 p.m. daily on July 23, 24, and 25, while supplies last*. Those first in line will get first pick at the exclusive merch, so get there early before it runs out! Here’s what to expect at each location…and yeah, it’s all FREE, and it’s for everyone who attends:

  • Get that camera app ready. On opening day, you’ll have a chance to snap a pic with surprise special guests at every T-MoBell location, including The Bachelor’s Colton Underwood at the Chicago T-MoBell!
  • Free tacos and an exclusive, co-branded T-MoBell Freeze – a colorful, disruption-flavored drink that tastes a lot like white cherry.
  • Seriously legendary T-MoBell merch including taco-themed socks to treat yo’ feet and a co-branded stick-on wallet to spice up your phone.
  • All the giveaways! Hang out in-store and get your chance at some fun swag. You may even score some sweet sunglasses or a Taco Foam Hat sure to snag the double taps on your ’gram.

Not in a T-MoBell launch city? We got you. Just follow @TMobile on Twitter for giveaways starting July 23 – yep, even if you’re not a T-Mobile customer. You could win a year of free tacos in the form of a $500 Taco Bell gift card and magenta prize packs, including Powerbeats Pro Wireless Earphones, an Ultimate Ears Megaboom 3 speaker and more!

For more on T-MoBell, visit T-Mobile’s page at TMoBell.com. For more information on T-Mobile Tuesdays, click here.

*Limited time offer. One taco and one freeze per customer while supplies last. July 23-25; 2:00PM-5:00PM in New York, Los Angeles, and Chicago T-Mobile Signature Stores only. Qualifying service required for T-Mobile Tuesdays. Sweepstakes: NO PURCHASE NECESSARY. Open to residents of 50 U.S., D.C. & P.R. 13+. 7/23/19 5am ET-7/24/19 4:59am ET. For full rules click here. For how to enter click here. Sponsored by T-Mobile.

About T-Mobile US, Inc.

As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 81.3 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com.

About Taco Bell

As for more information about Taco Bell, visit www.TacoBell.com/news or find us on social media. Like: Facebook.com/tacobell – Follow: @TacoBell and @TacoBellNews (Twitter), @tacobell (Instagram) – Subscribe: YouTube.com/tacobell

View source version on businesswire.com:https://www.businesswire.com/news/home/20190716005350/en/

CONTACT: Media Contacts

T-Mobile US, Inc. Media Relations

MediaRelations@t-mobile.comInvestor Relations Contact

T-Mobile US, Inc.





SOURCE: T-Mobile US, Inc.

Copyright Business Wire 2019.

PUB: 07/16/2019 05:00 AM/DISC: 07/16/2019 05:00 AM


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