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Univision Unveils Exclusive, In-Depth Analysis of 2018 Hispanic Voter Turnout Data in Anticipation of the 2020 U.S. Elections

April 30, 2019

WASHINGTON--(BUSINESS WIRE)--Apr 30, 2019--Univision Communications Inc., the leading Hispanic media company in the U.S., today unveiled exclusive, in-depth analysis of 2018 L2 (Labels and Lists) state-by-state certified voter turnout data in key states, and insights into the Hispanic vote in advance of the 2020 U.S. election. With many states reporting double and triple digit increases in Hispanic voter turnout numbers, Univision is leading the conversation about the importance of this demographic and how to best engage with this coveted voter in advance of 2020. The data and information, sourced by L2, was presented today at the Company’s Hispanic Voters: The New Majority Makers, Lessons from 2018, Winning Strategies for 2020, event at the Newseum in Washington, DC.

Additionally, Univision officially launched the 2020 Vota Conmigo campaign with their national partners, UnidosUS, Voto Latino, the National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund, League of United Latin American Citizens (LULAC), and the Hispanic Federation among others. The campaign aims to register eligible potential voters in advance of the 2020 primary and general elections and turnout the Hispanic vote.

“As the leading Hispanic media company in the U.S., we take seriously our responsibility to inform and empower our audience and encourage them to participate in the political process to make their voices heard,” said Vince Sadusky, Chief Executive Officer, Univision. “In 2018, Hispanic voters made the crucial difference in many elections and the triple digit increases in turnout attest to the fact that our community is a vital source of support for any candidate or cause. The data tells a compelling narrative about the strength and influence of the Latino voter that will inform and shape the upcoming 2020 election.”

The comprehensive data analysis, conducted by Univision’s political researchers, provides a detailed look at state-by-state 2018 certified voter data, revealing information about the power and importance of the Hispanic voter. The findings reinforce that Hispanic voters are an increasingly significant and influential demographic for political candidates and serve as the catalyst for the 2020 election.

Key findings from the data and analysis include:

Voter Registration:

Voter Turnout:

Political Advertising:


Univision’s non-partisan 2020 Vota Conmigo (Vote with me) campaign which, along with its partners, aims to register eligible potential voters in advance of the 2020 primary and general elections and turn out the Hispanic vote. The campaign will help provide vital voting and election information across multiple media platforms and increase voter participation on a non-partisan basis.

“Univision is at the forefront of understanding, reaching and engaging an energized Hispanic electorate,” said Jessica Herrera-Flanigan, Executive Vice President for Government & Corporate Affairs. “We are excited to kick off the 2020 Vota Conmigo campaign, which speaks to the entire Hispanic community across every platform and every generation so our community can register and turn out to vote in the primary and general elections.”

The 2020 Campaign will build upon the Vota Conmigo campaign in 2018, which Univision launched as part of its non-partisan civic efforts to help educate the Hispanic community about where and how to vote in the upcoming midterm elections. The 2018 Vota Conmigo campaign included successes such as:

The message of Vota Conmigo was created by five of Univision’s summer interns at KMEX in Los Angeles and was adopted by the company as part of its national campaign to increase voter participation among Hispanics. Its message is simple and universal: voting together can foster a greater sense of engagement and community.

With 88% of U.S. Hispanic television households tuning into Univision’s programs andv Univision.com being the most visited Spanish-language website among U.S. Hispanics, the company is committed to ensuring its audience is informed and engaged leading up to the 2020 election.

Visit corporate.univision.com for more information on Univision, and follow @UnivisionPRTeam on Twitter and Instagram.

About Univision Communications Inc.

Univision is the leading Hispanic media company in the U.S. The company’s broadcast assets include Univision Network, one of the top television networks in the U.S. regardless of language and the most-watched Spanish-language broadcast network in the country; UniMás, a leading Spanish-language broadcast television network; and Univision Local Media, which owns and/or operates 65 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico. Univision Cable Networks consists of Univision Deportes Network (UDN), the most-watched Spanish-language sports cable network in the U.S.; Galavisión, the most-watched U.S. Spanish-language entertainment cable network; Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas; ForoTV, a 24-hour Spanish-language cable network dedicated to international news; and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Telehit and Telehit Urbano. Univision’s cable portfolio also includes FUSION TV, an English-language news and lifestyle cable network; and an investment in El Rey Network, a general entertainment English-language cable network. The company also owns and operates several premier digital destinations including Univision Now, a direct-to-consumer, on-demand and live streaming subscription service; Univision.com , the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a digital music application featuring multimedia music content. For more information, please visit corporate.univision.com .

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CONTACT: Keith Fernandez





SOURCE: Univision Communications Inc.

Copyright Business Wire 2019.

PUB: 04/30/2019 02:30 PM/DISC: 04/30/2019 02:30 PM


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