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Global Multi-touch Marketing Attribution Software Market - Forecast to 2023 - ResearchAndMarkets.com

March 15, 2019

DUBLIN--(BUSINESS WIRE)--Mar 15, 2019--The “Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023” report has been added to ResearchAndMarkets.com’s offering.

The global multi-touch marketing attribution software market size is expected to grow from USD 816.2 million in 2018 to USD 1,634.3 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period.

The multi-touch marketing attribution software market’s major growth factors are rising number of marketing channels to reach end customers and increasing focus of enterprises to optimize marketing spend. However, inconsistent historical data formats and constantly changing regulatory environment across the world may hinder the growth of the multi-touch marketing attribution software adoption.

Major vendors offering multi-touch marketing attribution software and services across the globe include Adobe (US), SAP (Germany), Visual IQ (US), Oracle (US), Neustar (US), LeadsRx (US), LeanData (US), Merkle (US), Roivenue (Czech Republic), C3 Metrics (US), AppsFlyer (US), Equifax (US), Windsor.ai (Switzerland), Manthan (India), and Oribi (Israel).

The study includes an in-depth competitive analysis of these key players in the multi-touch marketing attribution software market, with their company profiles, recent developments, and key market strategies.

Solution segment is expected to hold the larger market size during the forecast period

Marketers use the multi-touch marketing attribution solution for measuring the effectiveness of their marketing campaigns. Multi-touch marketing attribution enables marketers to gain a comprehensive understanding of the customer journey across touchpoints.

The vendors in the market offer the multi-touch marketing attribution solution as standalone software or integrated with comprehensive marketing solutions to provide an advanced feature. The solution helps enterprises find effective possible marketing channels and better engage with their audience.

The cloud deployment type segment is expected to grow at a higher CAGR during the forecast period

In the multi-touch marketing attribution software market, the cloud deployment type segment is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type segment permits users to access the software from anywhere or any device, such as personal computers, laptops, and mobiles.

The cloud deployment type offers easy deployment options, minimum costs, easy upgradeability and accessibility, and no initial capital outlay for purchasing the software. Furthermore, it reduces IT budgets, lowers financial risks, and increases flexibility. Scalability and cost-effectiveness of cloud-based multi-touch marketing attribution solutions are factors that are likely to drive the adoption during the forecast period.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period due to the increasing demand for multi-touch marketing attribution software and services.

Major APAC economies, such as China, Australia, New Zealand, and India, provide huge opportunities for vendors of multi-touch marketing attribution software and services in the region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

Topics Covered

1 Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.4 Years Considered for the Study

1.5 Currency Considered

1.6 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Breakup and Data Triangulation

2.3 Market Size Estimation

2.4 Market Forecast

2.5 Assumptions for the Study

2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in the Multi-Touch Marketing Attribution Software Market

4.2 Market in North America, By Vertical and Country

4.3 Market Major Countries

5 Market Overview and Industry Trends

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.1.1 Growing Number of Marketing Channels to Reach End Customers

5.2.1.2 Increasing Focus of Enterprises to Optimize Marketing Spend

5.2.2 Restraints

5.2.2.1 Inconsistent Historic Data Format Makes Data Processing Laborious

5.2.2.2 Constantly Changing Regulatory Environment Across the World

5.2.3 Opportunities

5.2.3.1 Proliferation of Big Data and Analytics

5.2.3.2 Growing Demand for B2b Marketing Attribution Solutions

5.2.4 Challenges

5.2.4.1 Selection of A Relevant Multi-Touch Marketing Attribution Model and Vendor

5.3 Industry Trends

5.3.1 Use Case 1: Fospha

5.3.2 Use Case 2: Equifax

5.3.3 Use Case 3: Optimine

6 Multi-Touch Marketing Attribution Software Market, By Component

6.1 Introduction

6.2 Solution

6.3 Services

7 Multi-Touch Marketing Attribution Software Market, By Deployment Type

7.1 Introduction

7.2 On-Premises

7.3 Cloud

8 Multi-Touch Marketing Attribution Software Market, By Organization Size

8.1 Introduction

8.2 Small and Medium-Sized Enterprises

8.3 Large Enterprises

9 Multi-Touch Marketing Attribution Software Market, By Vertical

9.1 Introduction

9.2 Retail

9.3 Fast Moving Consumer Goods And Consumer Packaged Goods

9.4 Computing Products And Consumer Electronics

9.5 Telecom And IT

9.6 Banking, Financial Services And Insurance

9.7 Media And Entertainment

9.8 Healthcare

9.9 Travel And Hospitality

9.10 Others

10 Multi-Touch Marketing Attribution Software Market, By Region

10.1 Introduction

10.2 North America

10.3 Europe

10.4 Asia Pacific

10.5 Middle East And Africa

10.6 Latin America

11 Competitive Landscape

11.1 Overview

11.2 Competitive Scenario

11.3 Competitive Leadership Mapping

12 Company Profiles

12.1 Adobe

12.1.1 Business Overview

12.1.2 Solutions Offered

12.1.3 Recent Developments

12.1.4 SWOT Analysis

12.2 SAP

12.3 Oracle

12.4 Merkle

12.5 Visual IQ

12.6 Leandata

12.7 Neustar

12.8 Roivenue

12.9 C3 Metrics

12.10 Appsflyer

12.11 Leadsrx

12.12 Equifax

12.13 Windsor.Ai

12.14 Manthan

12.15 Oribi

For more information about this report visit https://www.researchandmarkets.com/research/b2x5dl/global?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190315005343/en/

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SOURCE: Research and Markets

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PUB: 03/15/2019 10:52 AM/DISC: 03/15/2019 10:51 AM

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