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More than 80% of Black Friday Week Shoppers Plan to Buy Tech, Says CTA

November 7, 2019

ARLINGTON, Va.--(BUSINESS WIRE)--Nov 7, 2019--

Among the half (49%) of the U.S. population that plans to shop during Black Friday Week (Thanksgiving Day through Cyber Monday), 82% of those shoppers plan to buy tech devices and accessories, ranging from wireless earbuds to streaming service subscriptions, according to new data released today by the Consumer Technology Association (CTA) ®.

The 2019 Pre-Black Friday Week Survey also finds that among the U.S. adults who plan to buy tech, the top planned purchases are wireless earbuds/headphones (57%), mobile device cases (46%), video game discs (42%), portable battery chargers (42%), streaming and download services such as Netflix or Spotify (41%), and smartphones (41%).

“Despite a shorter shopping season, there will be a healthy appetite for tech. Wireless earbuds and streaming content will make a very strong showing over the course of Black Friday Week,” said Lesley Rohrbaugh, director of market research, CTA. “Content subscriptions and services are quickly becoming a go-to gift, especially as a wide range of streaming video, audio and gaming options come on the market this holiday season.”

More U.S. Adults Will Shop Online and via Mobile This Year

Tech shoppers will use a combination of shopping channels over Black Friday Week and while most will do some shopping in brick-and-mortar stores, more consumers will shop for tech online, mobile and via voice compared to last year.

“We are going to see retailers start sales earlier in November and more online shoppers this season to make up for less time between Black Friday Week and the month of December,” said Rohrbaugh. “The number of consumers who will take advantage of the convenience of voice and mobile shopping methods, either in combination with in-store promotions or by themselves, are on the rise. More consumers own devices with voice capabilities and a number of brands are experimenting with this shopping channel to drive sales.”

Holiday Season Category Sales Projections

Over the course of the entire holiday shopping season, which spans October through December, CTA projects:

To keep up to date with all of CTA’s holiday research, visit CTA.tech/holiday.

CTA’s 2019 Pre-Black Friday Week Survey was designed and formulated by CTA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer technology industry. CTA fielded the survey Oct. 24-27, 2019 using an online representative sample of 2,008 U.S. adults (18+). The report comes at no cost for CTA members.

Consumer Technology Association:

As North America’s largest technology trade association, CTA ®is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES ® – the largest, most influential tech event on the planet. Find us at CTA.tech. Follow us @CTAtech.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191107006146/en/

CONTACT: Danielle Cassagnol

703-907-5253

dcassagnol@cta.tech

www.CTA.tech

or

Riya Anandwala

703-907-7668

ranandwala@CTA.tech

www.CTA.tech

KEYWORD: VIRGINIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY DEPARTMENT STORES HOME GOODS SPECIALTY SECURITY TELECOMMUNICATIONS SOFTWARE AUDIO/VIDEO RETAIL VOIP NETWORKS INTERNET MOBILE/WIRELESS HARDWARE OFFICE PRODUCTS CONSUMER ELECTRONICS ONLINE RETAIL

SOURCE: Consumer Technology Association

Copyright Business Wire 2019.

PUB: 11/07/2019 06:08 PM/DISC: 11/07/2019 06:08 PM

http://www.businesswire.com/news/home/20191107006146/en