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Alphabet (GB) Limited: The Rise of ‘Drivetime Dialogue’: Families Use Car Journeys to Bond

October 18, 2019
Alphabet (GB) Limited: The Rise of ‘Drivetime Dialogue’: Families Use Car Journeys to Bond
Alphabet (GB) Limited: The Rise of ‘Drivetime Dialogue’: Families Use Car Journeys to Bond

FARNBOROUGH, England--(BUSINESS WIRE)--Oct 18, 2019--

Parents spend on average over 5.5 hours per week in the car with their children, and a quarter of parents spend 10 hours or more in the car with their kids, according to new research by Alphabet (GB) Limited, a global provider of Business Mobility.

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Alphabet (GB) Limited: The Rise of ‘Drivetime Dialogue’: Families Use Car Journeys to Bond (Photo: Business Wire)

Car journeys provide a unique space for conversation, away from the distractions of home or school. Parents are using this ‘drivetime dialogue’ to discuss issues affecting their children, from the serious to the strange. Alphabet’s research shows the dialogue focuses on three core issues:

Talking about these issues can result in some tricky questions from children too. The ones parents found toughest were ‘Where do babies come from?’ (25%) and a range of sex education questions (17%), to the specific ‘Why haven’t I got a tail?’ and ‘Are trees waterproof?’ But no matter the subject, parents took them on:

Dr Richard Woolfson, child psychologist, said of the research: “Family life rarely allows time for open and uninterrupted dialogue between parents and children. So time in the car can be a wonderful opportunity to strengthen the communication channels between parent and child, to build trust and strengthen the emotional bond. But, as the survey shows, children can ask about anything at all, and answering those questions can be difficult.”

When faced with a particularly tricky question, Dr Woolfson recommends giving an immediate, age appropriate answer if you can. If you need a bit more time, acknowledge the question and agree to talk about it later the same day.

Simon Carr, Chief Commercial Officer for Alphabet (GB) Limited, comments: “Our ’ What Moves Britain’ report has already shown how important the car remains to work life in the UK. The company car is more than just a ‘perk’ or status symbol, for many Brits it is essential to our jobs. This latest research shows how essential these cars and the journeys we make in them can be to family life too. We know how important safety aspects are to parents and families when choosing their next car but how many of us consider the quality of the time we have together in that vehicle? Parents spend lots of time with kids in the car on school runs, driving them on the weekends and entertaining them over half term. With fewer distractions than home, it’s a great place to get kids talking about questions they have or issues affecting them.”

Ends

Research was conducted by Walnut Unlimited, using a nationally representative sample of 2,000 UK adults aged 18 and over.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191017006035/en/

CONTACT: Unlimited Group

T: +44 020 7349 4000

E:AlphabetPR@UnlimitedGroup.com

Samantha Humphries

Samantha.humphries@nb-unlimited.com

KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: CHILDREN CONSULTING AUTOMOTIVE PROFESSIONAL SERVICES HEALTH OTHER TRANSPORT TRANSPORT MENTAL HEALTH GENERAL AUTOMOTIVE CONSUMER PARENTING

SOURCE: Alphabet (GB) Limited

Copyright Business Wire 2019.

PUB: 10/18/2019 02:38 AM/DISC: 10/18/2019 02:38 AM

http://www.businesswire.com/news/home/20191017006035/en