Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

1-Day Course: Developing Compelling Value Propositions (London, United Kingdom - April 9, 2020) - ResearchAndMarkets.com

October 18, 2019

DUBLIN--(BUSINESS WIRE)--Oct 18, 2019--

The “Developing Compelling Value Propositions” training has been added to ResearchAndMarkets.com’s offering.

This fast-paced, inspiring one-day course will explore and explain exactly what you need to do to develop and write a value proposition that gets noticed, gets read and gets results.

Whatever your market sector, and whatever product or service you sell, it’s the power and relevance of your proposition that makes your customer respond or buy.

Customers now expect suppliers, both existing and new, to communicate with them in a way that’s insightful and relevant to their particular business drivers and concerns. In response, sales and marketing disciplines have become more entwined so that they can deploy more targeted and productive communications and adopt more effective marketing disciplines such as Account-Based Marketing (ABM).

What you’ll discover

Whether you are currently engaged in ABM, looking to win new customers, or want to know how to create more targeted and productive messaging, this course is for you. It will provide the expert insights, tools and techniques you need to create compelling marketing propositions that target individual people, departments and business drivers, rather than just industry sectors.

The customer mindset: how business people react and respond to propositions

Defining your proposition and creating perceived customer value

How to make sure your marketing communications get read


Real-life examples

Through the course, Paul will share expert insights into what works best and rarely works at all referencing over 100 real-life messaging and proposition examples from B2B organisations of all sizes.

Practical exercises

As well as expert practitioner teaching, you will learn through practical exercises and evidential experience. You will also have the opportunity to put what you have learnt into practice during group workshops.

For more information about this training visit https://www.researchandmarkets.com/r/7b9kab

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CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager


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SOURCE: Research and Markets

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PUB: 10/18/2019 09:12 AM/DISC: 10/18/2019 09:12 AM