Association of Independent Mortgage Experts Launches New Event Concept Focused on Customer and Referral Retention
--(BUSINESS WIRE)--Feb 11, 2020--
Association of Independent Mortgage Experts:
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200211005631/en/
The Association of Independent Mortgage Experts (AIME), a non-profit, national trade membership association created exclusively for independent mortgage professionals, will host AIME Activate, a new event focused on arming independent mortgage brokers and loan originators with branding, marketing and communication tools.
AIME Activate is designed to help mortgage brokers become marketing experts. The single-day event will mix interactive experiences with panel discussions focused on marketing and communication-related skill building, the importance of enhancing brand reputation and employing unique marketing tactics to successfully grow and build relationships with customers and real estate partners.
Participants will take part in:
17900 Jamboree Rd.
Irvine, CA 92614
Thursday, March 5th
7:30am - 5:00pm
Independent mortgage professionals are primarily entrepreneurs who are often responsible for multiple aspects of operating their businesses in addition to originating loans and supporting their customers. Marketing often takes a backseat to more time sensitive customer needs, loan related tasks and compliance or guideline-related issues. At the same time, marketing and branding efforts have the most potential to impact both short and long-term business goals, no matter the size of the operation. From cleaning up a personal and professional presence on social media and online to implementing easy touchpoints to better connect with an audience, AIME Activate will empower independent mortgage professionals to sharpen their consumer-facing brand and increase referral retention rates. Both new and seasoned mortgage brokers will be able to integrate these new skills into their day-to-day relationship building and ultimately help them better market themselves as mortgage experts in their own communities.
About Association of Independent Mortgage Experts
The Association of Independent Mortgage Experts (AIME) is a non-profit, national trade membership association created exclusively for independent mortgage brokers. With over 40,000 members, AIME is committed to establishing a community of independent mortgage experts by creating an association that empowers them with unparalleled technology, continued education and networking support necessary to successfully advise consumers nationwide with their residential mortgage needs. AIME plans to operate with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond a 25% share of the mortgage market by 2020.
For additional information regarding the benefits associated with an AIME membership, as well as wholesale-focused lenders and vendors interested in sponsoring AIME, visit www.AIMEGroup.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20200211005631/en/
CONTACT: Kara Lester
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: CONSTRUCTION & PROPERTY FINANCE MARKETING COMMUNICATIONS PROFESSIONAL SERVICES SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION SEARCH ENGINE MARKETING RESIDENTIAL BUILDING & REAL ESTATE OTHER PROFESSIONAL SERVICES
SOURCE: Association of Independent Mortgage Experts
Copyright Business Wire 2020.
PUB: 02/11/2020 09:14 AM/DISC: 02/11/2020 09:14 AM