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Americas Make-Up Sector, 2019: Opportunity Insights to 2023 - Maybelline, M.A.C, Covergirl, L’Oreal, and Clinique Accounted for a Combined 35.3% Value Share in 2018 - ResearchAndMarkets.com

May 20, 2019

DUBLIN--(BUSINESS WIRE)--May 20, 2019--

The “Opportunities in the Americas Make-Up Sector: Analysis of opportunities offered by high growth economies” report has been added to ResearchAndMarkets.com’s offering.

This report brings together multiple data sources to provide a comprehensive overview of the region’s make-up sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

The Americas make-up sector accounted for 39.5% of the global market and was valued at US$20,169.6 million in 2018; it is forecast to reach US$24,334.5 million by 2023, growing at a CAGR of 3.8% during 2013-2023.

The face make-up category held the largest share of the four categories, accounting for 33.8% of total value sales in 2018, while eye make-up, the second largest category, held 28.2% value share in the same year. With a projected CAGR of 7% during 2018-2023, the nail make-up category is set to record the fastest growth among all the make-up categories in the Americas region.

With a mixture of developed and developing nations in the Americas region, consumers are becoming more fashion conscious and want to look their best at all times. Canada, Mexico, Chile, and the US are the highest potential countries for make-up products. Chile’s make-up sector is set to record the fastest CAGR of 7.2% in the region between 2018 and 2023. The Americas make-up sector is highly competitive with the top five brands - Maybelline, M.A.C, Covergirl, L’Oreal, and Clinique - accounting for a combined 35.3% value share in 2018.

As a channel, the Health & beauty stores accounted for 19.6% of the total value sales of make-up in the Americas, while department stores recorded 16.3% value share in 2018. Mexico and the US used health & beauty stores as their preferred distribution channel, while parapharmacies/drugstores were prominent in Canada and hypermarkets & supermarkets were preferred by Chileans.

As for packaging formats, rigid plastics accounted for the largest share of packaging materials in the Americas make-up sector, with a volume share of 68.4% in 2018. Specialty container is the most common pack type, with a share of 96% in 2018.


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For more information about this report visit https://www.researchandmarkets.com/r/7mcx9l

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Related Topics:Cosmetics



SOURCE: Research and Markets

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PUB: 05/20/2019 11:35 AM/DISC: 05/20/2019 11:35 AM