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Press release content from Business Wire. The AP news staff was not involved in its creation.

North America Smart Home Lighting (Smart Bulbs, Light Strips, Lamps & Fixtures) Markets Report 2019 - ResearchAndMarkets.com

July 22, 2019

DUBLIN--(BUSINESS WIRE)--Jul 22, 2019--

The “North America Smart Home Lighting: Smart Bulbs, Light Strips, Lamps & Fixtures” report has been added to ResearchAndMarkets.com’s offering.

North America unit shipments for smart bulbs, lamps, fixtures and light strips will increase 12X in the next five years. Major drivers include: a strong US economy, smart home voice assistants, mass market retailers’ smart lighting investments as well as hub-less solutions using Bluetooth or WiFi with a low-cost entry point.

For this report, the author conducted phone-based and in-person interviews and surveys in July/August 2018 and again in May/June 2019. This includes hundreds of retail stores such as Home Depot, Lowe’s, Walmart, Target, Bed Bath & Beyond, Best Buy, Apple Stores, Ace Hardware and True Value. The author also conducted surveys with 6,600 smart home consumers through June of 2019.

The author’s Q2 2019 survey with smart bulb buyers found that 77% purchased their first smart bulb within the past year. Current smart bulb buyers are planning an average of 5.7 additional smart bulbs over the next two years. However, 1 in 4 have returned at least one smart bulb over the past two years and 30% indicate that it was moderately difficult to nearly impossible to install their smart bulb.

Mass Market Strategies

Our research has uncovered significant smart lighting channel growth and consumer demand in the North America market. Voice assistants such as Amazon Alexa and Google Assistant have simplified the technical complexity of deploying and configuring smart home devices. This is illustrated by C by GE’s seamless integration with Google Home Mini that is hub-less and hides the user from the pain point of network integration.

This report analyzes these developments, evaluates the market leaders and innovators, and uncovers the user requirements and technology gaps for mass market smart lighting adoption.

Research Scope

This report is based on extensive surveys and interviews across the whole smart lighting ecosystem with nearly 7,000 individuals-- analyzes the North America residential smart lighting market specifically for smart bulbs, light strips, lamps and fixtures.

Investigations include the following:

Key Topics Covered:

1. Executive Summary

2. Ecosystem

3. Market Size Forecast Totals

4. Smart Bulb Forecast Totals

5. Distribution Channels

6. Survey Results

7. Smart Bulb Buyers - Experience

8. Smart Bulb Buyers - Preferences

9. Early Adopter - General

10. Early Adopter - Features

11. Early Adopter - Channels

12. Recent Home Buyers

13. Early Majority Consumers

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/5yxaa1

View source version on businesswire.com:https://www.businesswire.com/news/home/20190722005301/en/

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Related Topics:Lighting Equipment ,Internet of Things and M2M



SOURCE: Research and Markets

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PUB: 07/22/2019 06:50 AM/DISC: 07/22/2019 06:50 AM