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Infiniti’s Product Segmentation Analysis Helped a Cosmetic Packaging Company to Focus Marketing Efforts on the Most Promising Customer Segments | Read the Complete Success Story to Know How

November 25, 2019

LONDON--(BUSINESS WIRE)--Nov 25, 2019--

Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on product segmentation analysis. This success story highlights how Infiniti’s product segmentation analysis helped a cosmetic packaging company to leverage demographic parameters to effectively segment target customers and focus their marketing efforts on the most promising customer segments.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191125005625/en/

With the changing needs and expectations of customers, segmenting customers and developing personalized marketing initiatives have become imperative for companies in the cosmetic packaging market. By efficiently segmenting customers into various groups based on their buying behavior, spending patterns, and value for the brand, organizations can best allocate their marketing budget and yield huge savings.

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The business challenge: The client is a cosmetic packaging company based out of the United States. They faced difficulties in reaching out to the right set of audience through their marketing initiatives. They wanted to restructure their marketing strategy and devise effective strategies to improve sales performance. To do so, they approached the experts at Infiniti Research to leverage their expertise in offering product segmentation analysis.

Want to develop focused marketing strategies for your target customer segments? Our market segmentation analysis can help. Contact us to leverage our market segmentation analysis solution.

Infiniti’s market segmentation analysis comprised of:

The business impact of the engagement for the cosmetic packaging company:

Read the complete success story for comprehensive insights: Product Segmentation Assists a Cosmetic Packaging Client Profile Their Potential Customers

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20191125005625/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

KEYWORD:

INDUSTRY KEYWORD: PACKAGING MANUFACTURING

SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 11/25/2019 01:02 PM/DISC: 11/25/2019 01:02 PM

http://www.businesswire.com/news/home/20191125005625/en