The Global Wi-Fi Analytics Market 2019-2024: Acquisitions & Collaboration of Large Companies with Start-Ups are Expected Moving Forward - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--May 23, 2019--
The “Wi-Fi Analytics Market - Growth, Trends, and Forecast (2019-2024)” report has been added to ResearchAndMarkets.com’s offering.
The Wi-Fi analytics market was valued at USD 3.34 billion in 2018 and is expected to reach USD 14.79 billion by 2024, at a CAGR of 28.2% over the forecast period (2019-2024).
The most important factor contributing to Wi-Fi’s superiority is that it doesn’t require an application to be installed on customers’ smartphones to gather behavioral data or even to collect customer profiles and trigger proximity-based marketing messages, based on customers’ in-store location. Increase in Wi-Fi supporting bandwidth is further supporting the market adoption.
Key Market Trends
Hospitality Industry to Hold significant Share
North America Holds Largest Market Share
The Wi-Fi analytics market is highly fragmented. The growing interests of the customers toward free Wi-Fi and increasing requirement of consumer analytics by retailers, hotels, restaurants, and various organizations have led to an increase in the number of free Wi-Fi hotspots and penetrating the market demand. Overall, the competitive rivalry among existing competitors is high. Moving forward, acquisitions and collaboration of large companies with start-ups are expected, which are focused toward innovation. Some of the key developments in the area are:
Key Topics Covered
1.1 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHT
4.1 Market Overview
4.2 Industry Attractiveness - Porter’s Five Force Analysis
5 MARKET DYNAMICS
5.1 Introduction to Market Drivers and Restraints
5.2 Market Drivers
5.2.1 Increasing Use of Smartphones and Smart Devices
5.2.2 Increasing Deployment of Public Wi-Fi Across Physical Venues
5.3 Market Restraints
5.3.1 Data Security Issues and Stringent Government Regulations and Policies
6 MARKET SEGMENTATION
6.1 By Component
6.2 By Deployment
6.2.1 On Premise
6.3 By Application
6.3.1 Footfall Analytics
6.3.2 Customer Engagement
6.3.3 Customer Experience Management
6.3.4 Customer Behavior Analytics
6.3.5 Customer Loyalty Management
6.3.6 Other Applications
6.4 By Industry Vertical
6.4.3 Sports and Leisure
6.4.6 Other Industry Verticals
6.5.1 North America
6.5.4 Latin America
6.5.5 Middle East & Africa
7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Cisco Systems Inc.
7.1.2 Euclid Analytics
7.1.4 Purple Wi-Fi
7.1.5 Fortinet Inc.
7.1.7 Yelp Wi-Fi Inc.
7.1.8 Ruckus Wireless Inc.
7.1.10 Skyfii Limited
7.1.11 July Systems Inc.
8 INVESTMENT ANALYSIS
9 MARKET OPPORTUNITIES AND FUTURE TRENDS
For more information about this report visit https://www.researchandmarkets.com/r/6z37pp
View source version on businesswire.com:https://www.businesswire.com/news/home/20190523005582/en/
Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics:WiFi and WiMax
INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS
SOURCE: Research and Markets
Copyright Business Wire 2019.
PUB: 05/23/2019 11:47 AM/DISC: 05/23/2019 11:47 AM