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Friendly’s Ushers in New Year with Exciting Updates to Kids Program

January 27, 2020 GMT
Friendly’s Ushers in New Year with Exciting Updates to Kids Program
Friendly’s Ushers in New Year with Exciting Updates to Kids Program

WILBRAHAM, Mass.--(BUSINESS WIRE)--Jan 27, 2020--

Friendly’s ® Restaurants announced the launch of an innovative new kids program, solidifying the brand’s role as an expert in kids meals. Friendly’s has also rolled out a new slate of intergenerational menu offerings perfect for the winter months.

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Friendly’s ushers in the new year with exciting updates to its kids program. (Photo: Business Wire)

The exciting new kids program includes an updated interactive menu which mimics a child’s school folder, perfect for holding a range of coloring cards and kid-friendly activities that the folder will contain for various occasions throughout the year. Friendly’s restaurants will now also feature new kid-inspired servingware, sure to add an extra dimension of excitement to any meal.

Additionally, the menu items themselves have been updated, with new offerings including: Silver Dollar Pancakes and Bacon & Egg Sliders at breakfast; and for lunch and dinner Fried Dough Pizza, Fish ’N Chips, and 2 Double Sliders. To cap it all off, kids are now able to enjoy Friendly’s classic ice cream creations in two new ways: a Banana Split Sundae and Worms & Dirt Friend-z, soft vanilla ice cream blended with Oreo cookie pieces and sour gummy worms.

Families are invited to keep an eye on Friendly’s restaurants for further updates to the kids program which will be appearing throughout the year, including a range of family-oriented programing.

“As a family-friendly destination for over eighty years, we are proud to cement our status as a primary destination for kids, with this exciting new program,” said Dennis Pfaff, Chief Operating Officer, FIC Restaurants Inc. “Between our own heritage and a panel of children we enlisted to test the new menu additions, this kids program is truly kid-tested and kid-approved.”

Friendly’s has also added several new menu items to its main menu, which are sure to delight the whole family. These include:

About FIC Restaurants, Inc.:

FIC Restaurants, Inc. is a restaurant company that operates under the iconic brand name “Friendly’s Restaurants”, serving signature sandwiches, burgers and ice cream desserts in friendly, full service restaurants. For over 80 years, Friendly’s Restaurants and their dedicated service teams have delighted generations of guests by offering every day value on great tasting food and ice cream creations. For the future, Friendly’s Restaurants has plans for introducing new and innovative food and ice cream offerings, bright new restaurants, and unique ways to reach and satisfy guests. For additional information please visit www.friendlys.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200127005568/en/

CONTACT: Marie Espinel or Katie Lewis

LAK Public Relations, Inc.

212-575-4545

mespinel@lakpr.comorklewis@lakpr.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: FAMILY RETAIL CONSUMER RESTAURANT/BAR CHILDREN FOOD/BEVERAGE

SOURCE: FIC Restaurants, Inc.

Copyright Business Wire 2020.

PUB: 01/27/2020 12:35 PM/DISC: 01/27/2020 12:35 PM

http://www.businesswire.com/news/home/20200127005568/en