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Adobe Extends Digital Experience Product Portfolio to Serve Mid-Market and SMB Business Needs

October 23, 2019 GMT

SAN JOSE, Calif.--(BUSINESS WIRE)--Oct 23, 2019--

Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.

Adobe (Nasdaq:ADBE) today announced its product portfolio for mid-market and SMB businesses as well as the creation of a new organization within the Digital Experience business to support the unique needs of those companies. Adobe’s product portfolio for mid-market and SMB businesses includes:

Gary Specter, formerly vice president of Magento global sales and customer success, has been appointed to lead the dedicated sales, customer success and support organization. This effort builds on Adobe’s strong heritage in the small and mid-market customer segment across its Creative Cloud and Document Cloud product portfolios and highlights Adobe’s commitment to extending enterprise-grade capabilities to help them differentiate and grow.

“Rapidly growing brands – regardless of a company’s size or budget - are increasingly making technology investments that level the playing field in terms of the experience they deliver to customers,” said Gary Specter, vice president, global head of GTM, Commercial Business at Adobe. “The acquisitions of Magento and Marketo helped Adobe gain a deeper understanding of the unique needs of commercial businesses, allowing us to extend our enterprise-grade applications down market and bring the modern infrastructure to run a digital business to companies of any size.”

“When you’re focused on growing your business, the last thing you want is for your technologies to hold you back,” said Anthony Potgieter, Senior E-commerce Manager at Wyze. “With every product launch we’re seeing immense customer demand, so being able to deliver a sophisticated and seamless digital experience to customers across channels is essential to our sustained success.”

“We were looking to invest in a platform that can help grow our direct-to-consumer business, while sustaining the incredible success we’ve seen as a wholesaler,” said Jonathan Bradbury, Vice President of E-commerce at Nature’s Bakery. “Adobe’s solutions helped us address our needs as we evolved to a B2B and B2C business, enabling us to deliver relevant digital experiences to our customers.”

“Marketo Engage has enabled us to more quickly and dynamically deploy our marketing campaigns to meet the evolving needs of our business and our customers,” said Amber Hobson, manager of Demand Generation Applied Systems. “As the insurance industry undergoes digital transformation, Applied Systems is committed to leading by example as a technology for our customers by better connecting employees, partners and customers.”

“For years, Adobe has helped me run my business in a more efficient way. I work on-the-go and communicate with my team a lot, and I wouldn’t be able to do that nearly as much without Adobe Scan or Acrobat,” said Bobby Berk, interior designer, founder of Bobby Berk and member of the fab 5 of “Queer Eye.” “Now Adobe Sign allows me to sign off on contracts and presentations in seconds. I can focus on the creative process, not the paperwork.”

About Adobe

Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com/.

© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

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CONTACT: Veselina Buie



vbuie@adobe.comAndrew Cha







Copyright Business Wire 2019.

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