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PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Packaging Seize+Adapt Concept Report, 2019 - Wider Opportunities for a Drinking Cup with a Sliding Lid - ResearchAndMarkets.com

November 19, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 19, 2019--

The “Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid” report has been added to ResearchAndMarkets.com’s offering.

This report uses the author’s packaging innovation tool to take a closer look at a pack format used in the US by Brandable Foods for its Thrive! ready-to-blend smoothie, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the author’s Pack-Track packaging innovation tool and takes a closer look at a paperboard drinking cup that has a plastic lid with a sliding/rotating cover, and considers how the format could cross over into other categories.


  • Discusses key features and packaging benefits of Thrive! ready-to-blend smoothie.
  • Examines how this pack format taps into consumer trends within the author’s TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to Buy

  • Use the author’s Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Key Topics Covered

Companies Mentioned

  • Brandable Foods

For more information about this report visit https://www.researchandmarkets.com/r/om3uwr

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005859/en/

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SOURCE: Research and Markets

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PUB: 11/19/2019 11:43 AM/DISC: 11/19/2019 11:43 AM