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Press release content from Business Wire. The AP news staff was not involved in its creation.

Best Practices for Online and In-Print Advertising to Life Scientists - ResearchAndMarkets.com

October 14, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Oct 14, 2019--

The “Best Practices For Advertising To Life Scientists: Online And In Print” report has been added to ResearchAndMarkets.com’s offering.

There is no doubt that both print and online advertising to life scientists is effective. Rather than a competition between the two, life science supplier companies need to develop cohesive advertising strategies that deploy both channels in a complementary fashion, thereby optimizing the methods to reach their target audience. This report allows companies to critically examine their current advertising efforts and is a comprehensive guide for future success.


In order to develop successful advertising strategies, vendors must place their print and online ads in publications that scientists perceive as trusted and welcome sources of information. Going beyond usage and preferences, this report also uncovers areas that might be undermining your advertising campaign.

The results of a 55- question online survey of 1,125 Life Scientists provides substantial data and insights on how scientists search for information, what types of advertising appeals to them the most, and which attributes might influence them to click on sponsored content. In addition, this report also includes an in-depth analysis of how different generations (Boomers, Gen X, Xennials, Millennials, etc.) interact with and prefer different forms of advertisements, and on which publications they spend the most time reading.

Objectives of this Report:

Key Topics Covered:

Executive Summary

Perceptions of Print and Online Advertising

Online Advertising

Print Advertising

Methodology & Demographics

For more information about this report visit https://www.researchandmarkets.com/r/oty7en

View source version on businesswire.com:https://www.businesswire.com/news/home/20191014005549/en/

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SOURCE: Research and Markets

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PUB: 10/14/2019 12:30 PM/DISC: 10/14/2019 12:30 PM