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Headspace, NBA, and WNBA Launch Co-Branded Performance Mindset Category within the Meditation and Mindfulness App

June 12, 2019

SANTA MONICA, Calif.--(BUSINESS WIRE)--Jun 12, 2019--

Headspace, one of the world’s leading meditation and mindfulness apps; the National Basketball Association (NBA); and the Women’s National Basketball Association (WNBA) announced today the launch of “Performance Mindset,” the first co-branded category to ever appear in the Headspace app. The category was created to provide Headspace members and NBA and WNBA fans with the inspiration and tools to develop a mindset to achieve their performance goals. The app contains content that outlines four key pillars of building a Performance Mindset: Focus, Confidence, Resilience, and Managing Pressure.

Each pillar features a video interview with an NBA or WNBA player sharing their personal experiences in building that aspect of a Performance Mindset, the role meditation has played, and the impact it has had on both their game and personal life. Players include:

  • Sue Bird, three-time WNBA Champion and 11-time WNBA All-Star and point guard for the Seattle Storm
  • Kyle Kuzma, 2019 MTN DEW ICE Rising Star MVP and forward for the Los Angeles Lakers
  • Nneka Ogwumike, 2016 WNBA MVP and WNBA Champion for the Los Angeles Sparks
  • Ricky Rubio, point guard for the Utah Jazz

Performance Mindset also shares advice from Andy Puddicombe, Headspace’s meditation expert and co-founder, along with 16 curated meditation courses. This new co-branded category is meant to inspire and support members to proactively work on their mental fitness as a way to achieve their goals, whether the goal is to run a faster race or manage the pressure of public speaking. This is the first time live-action video and photography featuring athletes and a third-party partner are incorporated into the Headspace app. Performance Mindset can be found within the app’s Explore tab and will be part of June’s Featured Collection.

“It is well known that we can proactively train our bodies and improve our physical fitness, but there is much less awareness on how we can look after our minds to improve our mental fitness,” said Lindsay Shaffer, Head of Sport at Headspace. “The mind plays a crucial role in pursuing our goals. While meditation is great for stress and anxiety relief, it is equally as valuable in building the mental skills necessary to achieve our goals. Performance Mindset combines the influence of the NBA and WNBA with the expertise and accessibility of Headspace to inspire, guide, and support our members and fans to build their mental fitness and unlock their full potential.”

“Our collaboration with Headspace continues to support the NBA’s work to encourage everyone to take their mental health just as seriously as their physical health,” said Kathy Behrens, NBA President, Social Responsibility and Player Programs. “The new Performance Mindset category will be a great tool for athletes and fans, and anyone looking to take their wellness to the next level.”

This co-branded category is part of a multi-year extension of the NBA and Headspace’s partnership that first launched in February 2018, which brought meditation to the NBA by providing all league and team employees across the NBA, WNBA, NBA G League, and NBA 2K League with access to Headspace’s popular app.

To learn more about Performance Mindset and unlock the entire Headspace library for 30 days, please visit  http://www.headspace.com/nba.

About Headspace

Headspace was created with one mission in mind: to improve the health and happiness of the world. To help us achieve this goal, we aim to inspire, guide, and support our members on every step of their meditation and mindfulness journey. Reaching more than 46 million users in 190 countries, Headspace is a leader in the meditation category and is committed to advancing the field of mindfulness meditation through clinically validated research. The company also operates “Headspace for Work,” a B2B offering that brings its meditation products and services to more than 350 companies, such as Google and LinkedIn, to help them build healthier, more productive cultures and higher performing organizations. Headspace has also established robust partnerships with many of the world’s most recognizable brands, including Apple, Amazon, Google, Nike, NBA, and more. In 2018, Headspace was featured as part of Apple’s #Bestof2018: trends of the year on the AppStore. Headspace was also named one of Amazon Alexa’s best health and wellness skills of 2018. Headspace was also selected for five Webby Awards in the health and fitness categories between 2018 and 2019. For more information please visit us at www.headspace.com, or follow us on Facebook, Twitter, and Instagram.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League, and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App, and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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CONTACT: Headspace:

Estela Weinmann


Chantal Romain




SOURCE: Headspace

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PUB: 06/12/2019 09:00 AM/DISC: 06/12/2019 09:00 AM


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