Creating Marketing and Sales Transformation in the Medical Device Sector | Infiniti’s Latest Article for Change Leaders in the Medical Device Market
LONDON--(BUSINESS WIRE)--Nov 13, 2019--
A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article for change leaders in the medical device sector. This article provides comprehensive insights about the commercial transformations in the medical device industry and elaborates on how organizations in the sector can benefit from it.
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How medical device companies can seize the benefits of a commercial transformation. (Graphic: Business Wire)
“ The recent trends and transformations are creating an inflection point for the global medical device sector. Medical device manufacturers are now gradually moving away from being aggressively product -focused to gauging opportunities and impact in device-adjacent value pools,” says a medical device industry expert at Infiniti Research.
Leading a commercial transformation requires true leadership and comprehensive knowledge about market changes. Request a free proposal to know how our medical device sector experts are helping companies across the globe to successfully drive change in their organization.
You may also like to read some of our recent articles on the medical device industry:
- How CEOs Can Navigate Digital Disruption in the Future of Medical Devices
- Infiniti’s Demand Management Solution Helped a Company in the Medical Device Industry to Achieve Average Savings of Over $5.2 Million
- How Medical Device Manufacturers Can Improve Product Quality
How medical device companies can seize the benefits of a commercial transformation
Organize for the change
For enabling transformation and to demonstrating investment and commitment, it is vital for companies in the medical device sector to create a well-designed transformation team structure, clarify roles and responsibilities, and inject fresh talent into the system.
Create a refined culture
Top organizations in the medical device sector that demonstrate strong commercial capabilities often provide increased customer focus and have a collaborative problem-solving mindset. Change leaders in the organization can be identified through network analysis to lead implementation teams in their respective areas of expertise.
Medical device companies must ensure that their employees are aware in case of any breakthroughs and help them understand what exceptional commercial capabilities can produce when correctly applied.
Measuring the leading and lagging indicators is important, given the longer lead time in delivering the marketing and sales impact. Leading indicators such as sales-pipeline health have the ability to provide an early window into a strategy’s effectiveness. Lagging indicators that include profit shares and revenue are the ultimate test of a transformation’s success for medical device companies.
For more insights read the complete article here.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
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INDUSTRY KEYWORD: HEALTH OTHER MANUFACTURING MANUFACTURING MEDICAL DEVICES
SOURCE: Infiniti Research
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PUB: 11/13/2019 09:37 AM/DISC: 11/13/2019 09:37 AM