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Press release content from Business Wire. The AP news staff was not involved in its creation.

Priority Health Promotes Skin Cancer Prevention through “Sun Smart” Campaign

May 15, 2019 GMT

GRAND RAPIDS, Mich.--(BUSINESS WIRE)--May 15, 2019--

Michigan-based health insurer, Priority Health, launches its Sun Smart campaign today to educate and encourage Michigan residents to make smart sun choices by providing sun protection solutions this summer.

“Skin cancer is one of the most common, yet most preventable forms of cancer,” said Dr. James Forshee, chief medical officer at Priority Health. “After a long and cold winter, Michiganders are eager to get outside and enjoy the sunshine. The Sun Smart campaign encourages community members to enjoy the weather while making smart choices to protect their skin.”

As part of the campaign, which runs through Labor Day, Priority Health is spearheading a Sun Smart selfie social media challenge. The challenge encourages community members to share photos of themselves being sun smart (i.e. wearing sunscreen, wide-brimmed hats, sitting in the shade, etc.). For every selfie posted with the hashtag, #PriorityHealthSunSmart, the company will donate $1 to the American Cancer Society of Michigan (up to $10,000 in total) to support cancer research, including initiatives specific to skin cancer.


“As we continue to fight for a cancer-free world, campaigns such as Priority Health Sun Smart are pushing us one step closer to achieving this goal,” said Blythe Moran, executive director of the American Cancer Society of Michigan. “It’s imperative that we’re all actively taking measures to prevent skin cancer and we’re thrilled to collaborate with Priority Health to promote a sun-safe lifestyle.”

Priority Health will share tips on its social media channels specific to skin cancer awareness and prevention. Content will focus on the importance of limiting sun exposure and protecting your skin, as well as early detection through regular preventive screenings and self-skin exams.

In addition, Priority Health will participate in a variety of family-friendly events this summer to give away sun smart safety solutions, including sunscreen and color-changing UV exposure stickers that notify users when it’s time to reapply.

For additional details on skin cancer awareness and prevention, follow Priority Health at www.

About Priority Health:


Priority Health is an award-winning, Michigan-based non-profit health plan nationally recognized for improving the health and lives of the people it serves. It continues to lead the industry in engaging members in their health, delivering effective health and disease management programs and working with physicians to improve health care outcomes and performance. Priority Health is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance, an organization which also rated it among the best health plans in the nation. The State of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

Priority Health offers a broad portfolio of health benefit options for employer groups and individuals, including Medicare and Medicaid plans. Its network of health care providers features 97 percent of practicing physicians available in Michigan and more than 900,000 health care providers nationwide.

About the American Cancer Society:

The American Cancer Society is a global grassroots force of 1.5 million volunteers dedicated to saving lives, celebrating lives, and leading the fight for a world without cancer. From breakthrough research, to free lodging near treatment, a 24/7/365 live helpline, free rides to treatment, and convening powerful activists to create awareness and impact, the American Cancer Society is attacking cancer from every angle. For more information, go to

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SOURCE: Priority Health

Copyright Business Wire 2019.

PUB: 05/15/2019 08:00 AM/DISC: 05/15/2019 08:01 AM