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Toluna QuickSurveys Scripting Enhancements Make Complex Research Easy

November 19, 2019

WILTON, Conn.--(BUSINESS WIRE)--Nov 19, 2019--

Toluna, an ITWP company and leading consumer intelligence platform provider that delivers insights on demand, today announced its flagship Toluna QuickSurveys platform will be enhanced with advanced scripting capabilities for creating and launching complex studies.

Working with Toluna, researchers select scripts with sophisticated types of questions including enhanced logic, implicit timed responses and piping and masking, the latter refers to transferring question and/or answer text between source and target questions. Scripts also enable more innovation including respondent video open-ended questions.

“The advanced scripting significantly increases the range of survey projects that can be executed within the QuickSurveys platform. Researchers are no longer limited to ‘drag and drop’ user interfaces, rather they access enriched logic and design features that require minimal customization and programming knowledge. Clients get richer, deeper data that better defines what consumers are feeling, thinking and buying for more informed business decisions,” said Phil Ahad, chief digital officer for Toluna.

The new enhancements will soon include:

“Clients gain faster benefits from having more sophisticated options in their bespoke surveys. Scripts are standardized with minimal customization, increasing survey quality consistency but maintaining the flexibility to add custom items on demand,” said Debbie Senior, vice president of product automation for ITWP.

Advanced scripting will be available to Toluna Quicksurveys customers as a serviced capacity starting November 19, 2019.

About Toluna

Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005113/en/

CONTACT: North 6th Agency, Inc. (For Toluna)

toluna@n6a.com

212-334-9753

KEYWORD: CONNECTICUT AUSTRALIA/OCEANIA UNITED STATES UNITED KINGDOM NORTH AMERICA AUSTRALIA EUROPE

INDUSTRY KEYWORD: SOFTWARE MARKETING DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY CONSUMER OTHER CONSUMER OTHER TECHNOLOGY

SOURCE: Toluna

Copyright Business Wire 2019.

PUB: 11/19/2019 04:00 AM/DISC: 11/19/2019 04:00 AM

http://www.businesswire.com/news/home/20191119005113/en