2 in 3 Sports Fans Want Betting Integrated into Game Day Experiences Following May 2018 Repeal of PASPA
NEW YORK--(BUSINESS WIRE)--May 14, 2019--
Ahead of the one year anniversary of the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA), GlobalWebIndex, the leading supplier of digital consumer insights to the global marketing industry, and The Action Network, the most trusted source for sports betting news and insights, announced the findings of a robust baseline study on sports betting interest in the United States.
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To date, ten states have legalized sports betting, and additional states are in the process of doing so. In the twelve months since the PASPA repeal allowed states to legalize sports betting, 68% of sports fans placed a bet, or would have placed a bet if it were legal in their state. The study also suggests mobile will play a crucial role in the continued growth of sports betting and its impact on sports networks, as 67% of sports fans are interested in betting being integrated into live viewing experiences.
Sports betting is a potential boon to established and emerging sports leagues:
“In the year since sports betting has been legal in the United States, we’ve seen an explosion of fan engagement and growing revenue potential for rights holders, teams and leagues,” said Patrick Keane, CEO of The Action Network, “As the study confirms, sports fans want better information and insights, and they want to bet legally, conveniently and on their phones.”
Sports Bettors Seek Real-Time Engagement Online & on Mobile
Sports betting has the potential to complement game viewership as fans increasingly tap the power of mobile as their betting habits increase.
“As the legalization of sports betting continues to spread throughout the U.S., our insights suggest mobile will become a predominant channel of engagement,” said Jason Mander, Chief Research Officer at GlobalWebIndex. “The ubiquity of mobile streaming, in general, leads consumers to expect and demand that what they watch on TV can be continued seamlessly on-the-go; the same need is now being applied to sports betting as fans want to stay invested no matter where they are.”
GlobalWebIndex surveyed 3,057 U.S. internet users aged 21-64 between April 17-30, 2019. 1,069 of the respondents self-identified as ‘sports fans’ by selecting 8-10 on a 0-10 scale of their interest in sports. Surveys were collected via mobile, desktop, laptop or tablet.
GlobalWebIndex is a market research company that provides consumer insights data across 45 countries to the world’s largest brands, marketing agencies and media organizations. The company maintains a global panel of more than 22 million connected consumers, which it leverages to create 35,000 data points on the behaviors and perceptions of internet users around the world. Clients, including Google, Spotify, WPP, IPG and Omnicom Group, can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.
About The Action Network
Launched in January 2018 by The Chernin Group, The Action Network provides premium storytelling and analysis, real-time odds, in-depth information on the betting markets, personalized alerts for users, as well as the ability to track bets via its website and sports industry-leading app. The Action Network has been featured in New York Times, Washington Post, Wall Street Journal, CNBC, ESPN, Fox Sports, Sports Business Journal and dozens of other media outlets as the leading source for news, information and primary data in sports betting.
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KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: FOOTBALL HOCKEY ENTERTAINMENT TECHNOLOGY DATA MANAGEMENT INTERNET GENERAL SPORTS COMMUNICATIONS OTHER COMMUNICATIONS MOBILE ENTERTAINMENT SPORTS BASEBALL BASKETBALL
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