Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Fashion Powerhouse Boston Proper Launches Fall Collection

September 11, 2019
Fashion Powerhouse Boston Proper Launches Fall Collection
Fashion Powerhouse Boston Proper Launches Fall Collection

BOCA RATON, Fla.--(BUSINESS WIRE)--Sep 11, 2019--

Boston Proper, a leading Florida-based house of modern women’s contemporary clothing and accessories, announces the official launch of the Fall 2019 Collection. Designed to empower real women at any age, with a focus on women who are 40+, the latest collection includes a wide array of unique, on-trend casual and dressy styles featuring animal prints, embroidery, beaded details and cutouts mixed with the season’s hottest color trends: copper, cognac, vibrant reds and black.

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Boston Proper Fall 2019 (Photo: Business Wire)

Dedicated to making curated high fashion accessible, customers are sure to find the perfect outfit for any occasion. The collection has a vast selection of festive cocktail dresses and special occasion guest dresses along with alluring tops for date night or a night out as well as stylish wrinkle-free / wrinkle resistant travel clothes. Major themes for Fall are “urban utility” and “animal instincts” which feature a variety of leopard/cheetah and snakeskin prints.

“Our mission is to make women feel good in the clothes they wear, and the attention to detail and quality of our latest offerings will not disappoint,” says Sheryl Clark, CEO. “We design and curate unique styles for women of any age to wear with confidence, presenting them in looks that inspire, flatter and empower. We believe style is defined by attitude, not age.”

Boston Proper’s Fall Collection retails from $50-$200 and is available at www.bostonproper.com.

For press inquiries, please contact press@michelemariepr.com.

About Boston Proper:

Boston Proper began as a catalog-based company in 1992 and has since extended more broadly to ecommerce. First privately held, and then publicly owned for four years, the brand was sold back into the private sector in 2016 and remains under the same ownership. Today Boston Proper offers a complete range of contemporary women’s clothing, swimwear, footwear and accessories. Often spotted on the red carpet, celebrity fans include Tyra Banks, Britney Spears, Vivica Fox and Holly Robinson Peete. To learn more about Boston Proper, visit BostonProper.com.

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CONTACT: Olivia Anton




SOURCE: Boston Proper

Copyright Business Wire 2019.

PUB: 09/11/2019 03:55 PM/DISC: 09/11/2019 03:56 PM