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Press release content from Business Wire. The AP news staff was not involved in its creation.

North America Advertising Market to Generate a Value of US $298 Billion by End of the Forecast Period, 2019-2024 - ResearchAndMarkets.com

January 14, 2020 GMT

DUBLIN--(BUSINESS WIRE)--Jan 14, 2020--

The “North America Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024” report has been added to ResearchAndMarkets.com’s offering.

The publisher expects the market to reach a value of US$ 298 Billion by 2024, registering a CAGR of around 5% during 2019-2024.

The North America advertising market reached a value of around US$ 224 Billion in 2018. Advertising is a means of communication involved in promoting services, products or ideas to potential buyers. It is generally aired or printed on mediums such as television, radio, print, digital and cinema. Advertising helps in launching new products, expanding the market, increasing sales and notifying consumers. As a result, it is widely used by brands from different industries to build an image and attain a higher market share.

At present, North America represents one of the largest markets for advertising owing to the investments in online advertising. This, in turn, is influencing the demand for online advertising services, such as Google Ads, which aid in hosting advertisements on websites and YouTube videos. Apart from this, brands nowadays are also investing in advertisements on social media platforms like Instagram and Facebook owing to the presence of a huge population.

Key Questions Answered in This Report:

Report Coverage:

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Advertising Market

5.1 Market Performance

5.2 Market Breakup by Segment

5.3 Market Breakup by Region

5.4 Market Forecast

6 North America Advertising Market

6.1 Market Performance

6.2 Market Forecast

7 North America Advertising Market: Breakup by Segment

7.1 Television Advertising

7.2 Print Advertising

7.3 Radio Advertising

7.4 Outdoor Advertising

7.5 Internet Advertising

7.6 Mobile Advertising

7.7 Cinema Advertising

8 North America Advertising Market: Breakup by Country

8.1 United States

8.1.1 Historical Market Trends

8.1.2 Market Breakup by Segment

8.1.3 Market Forecast

8.2 Canada

8.2.1 Historical Market Trends

8.2.2 Market Breakup by Segment

8.2.3 Market Forecast

9 SWOT Analysis

9.1 Overview

9.2 Strengths

9.3 Weaknesses

9.4 Opportunities

9.5 Threats

10 Value Chain Analysis

10.1 Overview

10.2 Research

10.3 Content Development

10.4 Advertising Agency

10.5 Advertising Media

10.6 Audience

11 Porter’s Five Forces Analysis

11.1 Overview

11.2 Bargaining Power of Buyers

11.3 Bargaining Power of Suppliers

11.4 Degree of Rivalry

11.5 Threat of New Entrants

11.6 Threat of Substitutes

12 Competitive Landscape

12.1 Market Structure

12.2 Key Players

12.3 Profiles of Key Players

For more information about this report visit https://www.researchandmarkets.com/r/13m1uz

View source version on businesswire.com:https://www.businesswire.com/news/home/20200114005618/en/

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SOURCE: Research and Markets

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PUB: 01/14/2020 10:36 AM/DISC: 01/14/2020 10:36 AM