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Press release content from Business Wire. The AP news staff was not involved in its creation.

Asia Pacific Millionaires Luxury Brands Report 2019: Purchasing Behaviour, Motivations, Media Channels and Brand Preferences - ResearchAndMarkets.com

November 13, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 13, 2019--

The “Millionaires: Regional Luxury Report 2019” report has been added to ResearchAndMarkets.com’s offering.

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of high-net-worth (HNWI) consumers when it comes to purchasing premium and luxury products and services.

The APAC region contributes over 6 million high net worth individuals, recording double digit growth in 2018. A powerhouse market like China continues to drive global wealth, with well over 1 million HNWIs to date. In our latest conversations with the affluent Asian consumers covering 6 key markets, we looked into their perceptions of wealth and luxury.

Asian millionaires define luxury as something synonymous to quality, both tangible (high-quality goods) and intangible (capacity to lead a quality lifestyle). We look at the top brands for each category market covered.

The 2019 Luxury Study covers premium brands across the following categories:

  • 112 Fashion & Accessories brands
  • 81 Watch brands
  • 72 Jewelry brands
  • 72 Hotel brands
  • 17 Cruise brands
  • 60 Skincare brands
  • 48 Makeup brands
  • 61 Alcohol brands

Countries Covered

  • China
  • Hong Kong
  • Singapore
  • Japan
  • Korea
  • India

Key Topics Covered:

For more information about this report visit https://www.researchandmarkets.com/r/42x0iv

View source version on businesswire.com:https://www.businesswire.com/news/home/20191113005698/en/

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SOURCE: Research and Markets

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