American Express Backs Card Members and Fans with Innovative Benefits at the 2018 US Open Tennis Championships
NEW YORK--(BUSINESS WIRE)--Aug 15, 2018--Entering the 25 th year of its partnership with the United States Tennis Association (USTA), American Express announced today a range of onsite benefits and experiences for Card Members and fans attending the 2018 US Open Tennis Championships at the USTA Billie Jean King National Tennis Center in Queens, NY.
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To showcase the new Amex Band and its other experiences and benefits at the US Open, American Express partnered with tennis legend Venus Williams for a social and digital content series that highlights everything Amex has to offer at the championships. (Photo: Business Wire)
To enhance the overall end-to-end fan experience, American Express will launch new services such as the Amex Band, a contactless payment wristband that allows eligible Card Members to pay for purchases and unlock unique benefits with a tap of the band. In addition, American Express is creating an interactive tennis experience called Super Rally and will also open a Centurion Suite at the new Louis Armstrong Stadium. Finally, American Express is continuing its long-standing relationship with four-time US Open champion Venus Williams as part of the brand’s 2018 US Open advertising campaign.
“Whether you’re a casual fan or have been attending the US Open for a decade, our goal is to deliver essential benefits and innovative experiences that enhance the overall Championship experience and reflect our brand’s best-in-class service platform,” said Deborah Curtis, Vice President, Global Experiences and Partnerships, American Express. “Our partnership with the USTA is a prime example of how we’re backing our Card Members and fans alike across their biggest passion points and favorite cultural events.”
Highlights of American Express’ plans at the 2018 US Open include:
AMEX BAND – UNLOCKING EXCLUSIVE US OPEN BENEFITS WITH A TAP
This year, the USTA has introduced more contactless payment options throughout the US Open experience. As the Official Payments Partner, American Express is launching the Amex Band, a contactless payment option for eligible Card Members, which lets Card Members pay for purchases and unlock experiences with the tap of their wrist.
Card Members can pick up and activate their Amex Band (one eligible American Express Card per band) at a number of locations at the US Open including the US Open American Express Fan Experience, South Plaza and American Express Radio Satellite Booths. Once activated, with a simple tap, Card Members can use the Amex Band to:
To showcase the Amex Band and its other experiences and benefits, American Express partnered with tennis legend Venus Williams for a social and digital content series that highlights everything Amex has to offer at the championships. The series builds excitement for the tournament experience and reminds fans that no matter how you play the US Open, American Express has your back. Fans can view this content on American Express-owned social channels, with support from the United States Tennis Association and Williams as well.
US OPEN AMERICAN EXPRESS FAN EXPERIENCE RETURNS WITH SUPER RALLY
Each year, the US Open American Express Fan Experience provides interactive experiences and unique services for Card Members and all tennis fans. This year’s highlights within the US Open American Express Fan Experience, located nearby the USTA Billie Jean King National Tennis Center’s East Gate, include:
EXCLUSIVE BENEFITS AND PERKS FOR CARD MEMBERS
The Centurion Suite will be open from 12:00-8:00 pm from August 27-September 5 and 12:00-5:00 pm from September 6-9. American Express Platinum Card Members are able to bring up to two guests while Centurion Members can bring two guests or their immediate family.**
OTHER ACTIVITIES OPEN TO ALL US OPEN ATTENDEES
For more information on everything American Express has to offer for Card Members and fans at the 2018 US Open, visit usopen.org/americanexpressbenefits.
ABOUT AMERICAN EXPRESS
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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*Must be 21 years of age or older to consume alcoholic beverages. Please drink responsibly.
**Subject to availability/capacity.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180815005094/en/
CONTACT: American Express
Jane Di Leo, 212-640-8055
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: TENNIS TECHNOLOGY GENERAL SPORTS MOBILE/WIRELESS PROFESSIONAL SERVICES BANKING FINANCE COMMUNICATIONS MARKETING SPORTS
SOURCE: American Express
Copyright Business Wire 2018.
PUB: 08/15/2018 10:00 AM/DISC: 08/15/2018 10:01 AM