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Press release content from BusinessWire. The AP news staff was not involved in its creation.

CaliberMind Joins Marketo® LaunchPoint to Help B2B Marketers Master Customer Data & Analytics

May 1, 2018

SAN FRANCISCO--(BUSINESS WIRE)--May 1, 2018--CaliberMind ( http://www.calibermind.com ), the leading B2B Customer Data Platform, announced today it was invited to join Marketo LaunchPoint Technology Partner Program. CaliberMind integrates into the Marketo Engagement Platform™ to enable marketing, sales and business operations teams to connect, analyze and automate data across the entire tech stack to drive revenue growth.

“CaliberMind is excited to be partnering with Marketo, the world leader in engagement marketing,” said Raviv Turner, co-founder and CEO at CaliberMind. “Marketo customers are using CaliberMind to unlock their marketing data value by orchestrating day-to-day heavy data tasks such as lead qualification, account scoring, list validation, GDPR compliance and micro-segmentation to acquire new buyers and grow revenue.”

“Marketo® LaunchPoint Technology Partner Program provides companies with tremendous opportunities to grow their business with Marketo,” said Shai Alfandary, vice president, global head of ISVs and LaunchPoint ecosystem, Marketo. “CaliberMind’s Customer Data Platform simplifies cleansing, enriching, segmenting and deriving insights from marketing data, with a product that seamlessly plugs into Marketo, making them a natural fit for our program.”

CaliberMind is used by high-growth B2B companies such as mParticle, Datavail, Apto, Implan, Aptrinsic and many others to connect, automate and analyze mission critical marketing and sales workflows, bringing together data from CRM, Marketing Automation, web analytics and other siloed marketing and sales tools to create a 360 view of target accounts and buyers. Its custom reports and analytics support a wide variety of executive reports for full revenue attribution, accounts engagement, full funnel analysis and more allowing B2B marketing teams to impact and prove revenue throughout the entire buyer’s journey.

“Using CaliberMind’s Customer Data Platform to segment and micro-target our audience, we generated higher quality and higher volume leads. Cost-per-lead decreased by 15%, MQL volume went up by 11%, and MQL-to-SQL conversion rates improved by 9%,” said Michael Bevan, VP of Marketing, Apto.

About CaliberMind

CaliberMind is a marketer-managed B2B Customer Data Platform that connects, automates, and analyzes data to help high-growth organizations acquire new buyers and grow revenue. To learn more about CaliberMind visit www.calibermind.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180501005409/en/

CONTACT: CaliberMind

Chris Nixon, 303-349-9171

VP Marketing




SOURCE: CaliberMind

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PUB: 05/01/2018 06:03 AM/DISC: 05/01/2018 06:03 AM