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Alexa, Siri & Google: British Consumers Less Chatty Than Chinese – electronica Trend Index 2018

September 18, 2018

MUNICH--(BUSINESS WIRE)--Sep 18, 2018--The “Internet of the Voice” is on the rise: sixty-twopercentof UK consumers consider voice control of electronic devices important. 56 percenteven want to enter into a humanlike conversation via smart voice assistants (e.g. Alexa, Siri & Co). From an international point of view, the British are rather cautious with their conversation preferences. By way of comparison: 86 percentof Chinese want to talk to their electronic devices. These are the results of the electronica trend index (2nd edition). On behalf of the world’s leading trade fair and conference for electronics “electronica”, 7,000 consumers in Great Britain, Germany, France, Italy, the USA, Japan and China were interviewed by a market research institute in June 2018.

The electronics of the future should not only communicate like a human being, but also be much smarter: 62 percent of British consumers consider it important that smart devices of the future become more and more versatile through intelligent learning (artificial intelligence). In order to keep up to date, the devices may, for example, access the Internet for updates independently - according to 71 percent of respondents.

Hacking protection

Automatic update approval will increase slightly again if the devices use the online service to protect themselves against hacker attacks. In this case, 74 percent of Britons are for an automatic update. However, consumers are sensitive to the use of personal data: 54 percent insist that electronic devices be permitted to use personal data only after prior approval - conversely, only ten percent are indifferent to such data protection. A similar opinion is expressed by consumers in China: Here, 68 percent insist on the approval of personal data - only three percent are indifferent to such an option. In the USA 57 percent are in favour of approval as opposed to ten percent who disagree.

“The survey shows interesting differences in how consumers worldwide rate the most important trends in electronic devices of the future,” says Falk Senger, Managing Director of Messe Munich and the person responsible for the world’s leading trade fair electronica. From 13 to 16 November, more than 3,000 exhibitors from more than 50 countries will present the latest developments in the world of electronics in Munich.”

Full press release: https://electronica.de/press/newsroom/press-releases/index.html

View source version on businesswire.com:https://www.businesswire.com/news/home/20180917005265/en/

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SOURCE: electronica

Copyright Business Wire 2018.

PUB: 09/18/2018 01:50 AM/DISC: 09/18/2018 01:50 AM


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