OAG Recognizes Baarb for its Innovative Deployment of AI in Travel
LOS ANGELES--(BUSINESS WIRE)--Nov 14, 2018--Baarb, an enterprise B2B platform helping global travel brands deliver hyper-relevant search results based on travelers’ preferences, has won the OAG Award for AI Innovation at the 2018 Phocuswright Conference. Presented by OAG, the world’s leading intelligence provider to the air travel ecosystem, the award recognizes Baarb’s innovative approach of leveraging AI to advance the travel industry.
Each year, the OAG Award for AI Innovation is presented to the Phocuswright Summit company that delivers the most innovative customer-centric solution using artificial intelligence. Baarb’s solution, BaarbPro, uses AI to tailor search results based on consumer preferences, allowing travel brands to increase the probability of conversion by offering more relevant recommendations. OAG will provide Baarb with its Data Solutions Startup Package, which enables tech innovators to easily and seamlessly integrate OAG’s intelligence into applications and systems.
“Billions of critical decisions are made across the travel ecosystem every single day – and they are all powered by information, intelligence and analytics,” said Vipul Nakum, CPO at OAG. “Baarb is a shining example of this in action. The solution leverages AI to create highly-relevant and personalized booking experiences that delight travelers and improve conversions. We’re thrilled to recognize their team and look forward to partnering to fuel their growth.”
“We believe the greatest impact for AI going forward is in vertical specific applications, and we’re honored to be recognized by OAG for the innovation we’re bringing to the travel industry,” said Barbara Parshall, Co-Founder and CEO of Baarb.
As the world’s leading intelligence provider to the air travel ecosystem, OAG helps travel and technology leaders grow their businesses, delight customers and streamline operations. For more information visit OAG.com.
About OAG OAG is the world’s leading intelligence provider to the air travel ecosystem, that has been powering the growth and innovation of the air travel ecosystem since 1929. Every day, we support millions of journeys across the globe, enabling a simpler, seamless and more enjoyable travel experience. With the world’s largest network of schedules and status data, decision support platform and leading-edge analytics tools, we enable our customers to make smarter decisions, better adapt to change, and create exceptional customer experiences. We partner with some of the biggest global brands, airports, airlines, travel operators, and fast-growing start-ups to design the best services available today, and the finest innovations of tomorrow. For more information, visit: and follow us on Twitter .
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
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PUB: 11/14/2018 01:00 PM/DISC: 11/14/2018 01:01 PM