Bigtincan Survey Finds Sales Professionals Lost More Than $1M in Revenue on Average in 2017
BOSTON--(BUSINESS WIRE)--Aug 22, 2018--Bigtincan, the leader in mobile, AI-powered sales enablement automation, today announced the findings of its recent study that evaluated if, and how, sales professionals are using sales enablement and advanced technologies like artificial intelligence (AI). Bigtincan surveyed more than 600 U.S. sales executives, working for organizations with 1,000 or more employees across industries including financial services, real estate, insurance, professional services and retail, and found that lack of sales enablement is driving deal loss and impacting revenue for today’s sales teams.
The study, conducted by Researchscape, reveals that sales enablement is on the rise, with 57 percent of sales professionals using some sort of platform solution. However, the study also points to a number of distinct challenges for teams not yet using sales enablement solutions, which are contributing to, on average, more than $1 million loss in revenue for each survey respondent, based on results in 2017. Key insights from the survey include:
“The pressure and advances of the digital era have completely transformed the sales process in the last decade,” said David Keane, CEO at Bigtincan. “This survey shows the necessity for organizations today to have in place a sales enablement solution that utilizes intelligent technologies like AI to help enhance and personalize the prospect experience to close deals and ultimately build revenue success.”
Bigtincan is the industry’s first AI-powered sales enablement platform that arms the intelligent salesforce with the tools needed to transform customer engagement. The platform leverages automation and AI to deliver content and information that helps teams learn faster, sell smarter and be more productive. By allowing for an individualized approach, Bigtincan helps sales teams learn and measure success every step of the way to keep them on track for growth.
For more information on the full sales enablement study, please visit: https://go.bigtincan.com/sales-enablement-survey-executive-summary
Methodology: This survey was commissioned by Bigtincan using research firm Researchscape, which surveyed 605 U.S. sales executives at companies with 1,000 or more employees between April 30 and May 28, 2018.
About Bigtincan Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
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CONTACT: PAN Communications for Bigtincan
Emily Featherston, 617-502-4300
KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS
INDUSTRY KEYWORD: TECHNOLOGY INTERNET NETWORKS SOFTWARE MOBILE/WIRELESS COMMUNICATIONS MARKETING
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PUB: 08/22/2018 09:00 AM/DISC: 08/22/2018 09:01 AM