QS Enrolment Solutions’ New Research Reveals Opportunities For European Universities To Celebrate, Measure and Communicate Teaching Quality
LONDON--(BUSINESS WIRE)--May 10, 2018--European universities must harness the opportunities presented by international students’ expectations, according to a new report from QS Enrolment Solutions, the student recruitment and retention solutions company. The unique survey spoke to 67,172 prospective international students, 28,838 of whom were considering studying in the following European countries: Germany, the Netherlands, Sweden, France, Italy, Denmark, Austria, Hungary, Spain, the Czech Republic and Latvia. The report argues that for Europe to maintain its status as a leading destination for Higher Education it must place greater emphasis on digital delivery and look at new ways to evaluate the quality of teaching at universities.
The report by QS Enrolment Solutions launched today (10 May 2018) is the sixth annual International Student Survey (ISS) by QS Enrolment Solutions – the largest of its kind – surveyed students from 191 countries who plan to study abroad.
Celebrating, measuring and communicating the quality of teaching
Teaching quality is of the utmost importance for prospective international students choosing between different institutions:
International students are increasingly looking to country-wide measurement schemes as a way of judging teaching quality, like the Teaching Excellence Framework (TEF) in the UK:
Andy Nicol, Managing Director of QS Enrolment Solutions said: “European Universities should continue to develop strategic approaches to international student recruitment, harnessing the opportunities available within the global Higher Education market. Our research has found that academic staff are one of universities’ biggest assets in recruiting international students. To effectively attract international students, universities should highlight the passion their staff have for the subjects they teach, and how their ‘real-world’ experience can prepare prospective students for their career post-university.
“The emphasis that international students place on teaching quality, and the measurement of it, presents policymakers and higher education markets across Europe with the opportunity to consider the possibility of introducing country-wide measurement schemes to evaluate teaching quality in any given country. In doing so, European markets may open themselves up to large groups of prospective students for whom teaching quality is their top priority.”
Harnessing the opportunities presented by international students’ expectations of the future of Higher Education
International students expect universities of the future to offer a very different experience to the universities of today where they envisage that the Higher Education sector will place far greater emphasis on digital delivery with most lectures being online. Those surveyed also said they see a positive future for the sector with more institutions and more people going to university. The top five characteristics selected when asked about how the sector could look in 10 years’ time were:
Patrick Whitfield, Director of UK & Europe at QS Enrolment Solutions: “As the changing political and socio-economic dynamics influence the views of potential applicants, universities should continue to listen closely to international students. Institutions that listen, adapt and differentiate their offer, while developing strategic approaches to international student recruitment, will harness the opportunities available within the global Higher Education market.”
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View source version on businesswire.com:https://www.businesswire.com/news/home/20180510005477/en/
CONTACT: Philippa Alway
KEYWORD: UNITED KINGDOM EUROPE
INDUSTRY KEYWORD: EDUCATION UNIVERSITY
SOURCE: QS Enrolment Solutions
Copyright Business Wire 2018.
PUB: 05/10/2018 04:00 AM/DISC: 05/10/2018 04:00 AM