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Press release content from BusinessWire. The AP news staff was not involved in its creation.

CCM Hockey and NHL All-Star Connor McDavid Announce Four-Year Partnership Extension

January 7, 2019

MONTREAL--(BUSINESS WIRE)--Jan 7, 2019--Today, CCM Hockey is excited to announce a four-year partnership extension with NHL All-Star Connor McDavid. The top young star in the NHL, McDavid will rely exclusively on CCM equipment to support his on-ice performance through 2023. As part of the extension, McDavid will continue to be a significant member of CCM’s impressive roster, which consists of fellow all-stars Sidney Crosby, Alex Ovechkin, John Tavares and Carey Price, to name a few notable players.

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CCM / Connor McDavid

McDavid began his journey with CCM while playing in the OHL for the Erie Otters. The brand first announced their partnership with McDavid during the 2015 NHL Combine, prior to him becoming the #1 overall draft pick. Over the course of his young career, McDavid has been an impact player with more than 317 points (100+ goals; 200+ assists) in just four years. In addition, he has earned the Hart Memorial Trophy (2017), back-to-back Art Ross Trophy and Ted Lindsay Awards (2017, 2018) and 3x NHL All-Star accolades (2017, 2018, 2019).

“After many years of collaboration on-and-off the ice, I couldn’t be happier to continue my relationship with CCM,” said McDavid. “The support and high-performance equipment that the brand has given me throughout my career has helped me succeed on the ice.”

“Since he first stepped onto the ice, Connor McDavid has had a huge impact on the game, and is a once-in-a-generation talent and role model. CCM has been thrilled to be part of his success each and every day,” said Rick Blackshaw, CEO, CCM Hockey. “Connor is an inspiration on-and-off the ice, especially with his efforts to work with kids to create excitement for the game. It’s an honor to be a part of his journey and we look forward to continuing our partnership while providing him with the best equipment to compete at the highest level.”

As part of the partnership, McDavid will collaborate with CCM to design innovative equipment to help players of all ages perform at their highest level, as well as exclusively wear and train in CCM equipment. He will also participate in CCM’s priority community-based initiatives, support upcoming product launches and serve as a global ambassador for the brand.

To honor the announcement, CCM and McDavid have committed to donating 97 sets of hockey equipment to Canadian Tire Jumpstart Charities. CCM and McDavid share the same passion for providing young players with an equal opportunity to play the game. They are thrilled to show their commitment to the hockey community by donating equipment to deserving future players.

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, the company has operations in Canada, the United States and Europe. CCM Hockey equips more professional hockey players than any other company, including superstars like Connor McDavid, Alex Ovechkin, Sidney Crosby and John Tavares. CCM Hockey is also the official outfitter of the American Hockey League, the Canadian Hockey League, and several NCAA and National teams. For more info, visit: www.ccmhockey.com.

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