AP NEWS
Press release content from BusinessWire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from BusinessWire
Press release content from BusinessWire. The AP news staff was not involved in its creation.

Pop Warner and Riddell Renew Youth Football Partnership

December 13, 2018

LANGHORNE, Pa. & DES PLAINES, Ill.--(BUSINESS WIRE)--Dec 13, 2018--Pop Warner Little Scholars, Inc., the nation’s oldest youth football organization, and Riddell, the leader in football innovation, today announced their partnership renewal. The new three-year agreement continues the relationship between two of football’s most recognized brands.

The partnership will keep Pop Warner as an Official Youth Football Partner of Riddell, and Riddell will remain the Official Protective Equipment and Reconditioning Provider of Pop Warner.

The partnership demonstrates Pop Warner and Riddell’s dedication to improving youth football and the experience it provides for young athletes across the country.

“At Pop Warner, we are focused on continually looking for ways to elevate the safety of the game, and we know that is a priority for Riddell as well,” said Jon Butler, executive director of Pop Warner Little Scholars. “We’re grateful for the partnership and look forward to working closely with Riddell to make football safer and better for the young people who want to play this great game.”

“Riddell values its relationship with Pop Warner as both of our organizations have a shared commitment to leading football to a strong future,” said Dan Arment, President and CEO for Riddell. “We look forward to our continued support of Pop Warner and its member organizations as we advance player protection today and in the future.”

As part of the partnership, Riddell was a valued participant in the 2018 Pop Warner Super Bowl. It was a presenting sponsor and showcased its equipment in the Pop Warner Sponsor Village and also hosted other activities. The Pop Warner Super Bowl games were played from December 1–8 at ESPN’s Wide World of Sports facility and broadcasted across ESPN’s family of networks.

About Pop Warner Little Scholars, Inc.

Founded in 1929 and headquartered in Langhorne, PA, Pop Warner Little Scholars is the nation’s oldest youth football, cheerleading and dance organization and the only youth sports organization that emphasizes academics as a prerequisite for participation. Pop Warner participants enjoy the opportunity to learn and compete in their sports in an atmosphere that emphasizes fun, safety, academics and character. For more information on Pop Warner and its programs visit www.popwarner.com or follow Pop Warner on Twitter at http://twitter.com/Pop_Warner.

About Riddell

Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at http://www.riddell.com, like the Riddell Facebook page, or follow Riddell on YouTube, Instagram and Twitter @RiddellSports.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181213005494/en/

CONTACT: Media Contacts:

Caitlin Snider,csnider@ctpboston.com, 508-353-0430

Justin Kenny,jjkenny@riddellsporst.com, 224-585-5253

KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA

INDUSTRY KEYWORD: FOOTBALL GENERAL SPORTS CHILDREN CONSUMER SPORTS FAMILY

SOURCE: Riddell

Copyright Business Wire 2018.

PUB: 12/13/2018 11:30 AM/DISC: 12/13/2018 11:30 AM

http://www.businesswire.com/news/home/20181213005494/en

All contents © copyright 2019 The Associated Press. All rights reserved.